Starting-Up Your Start-Up

Al Cuizon, Jr.
Katalista.org
Published in
3 min readJul 21, 2023

Unleashing Filipino Culture, Soft Skills, and 5 Capital-Light Business Models

Artwork from Viktor Kayed

Starting a business from scratch can be both thrilling and daunting. However, with the right mindset, utilizing soft skills deeply ingrained in Filipino culture, and exploring capital-light business models, you can kick-start your entrepreneurial journey without breaking the bank. In this article, we will delve into the art of starting your start-up, leveraging Filipino culture, and exploring five business models that require little to no capital.

1. The Bayanihan Spirit: Collaborative Ventures

Filipino culture is known for its strong sense of community and the spirit of Bayanihan. Harnessing this spirit, you can explore collaborative ventures, pooling resources, skills, and networks with like-minded individuals. By leveraging the power of collaboration, you can create synergistic partnerships and launch projects that benefit everyone involved.

2. Diskarte: Service-Based Businesses

The Filipino concept of “diskarte,” or resourcefulness, plays a significant role in entrepreneurship. Utilize your skills, knowledge, and expertise to offer services to others. Freelancing, consulting, virtual assistance, or creative services like graphic design or content creation are examples of service-based businesses that can be initiated with little to no capital.

3. Online Marketplaces: E-commerce Platforms

With the rise of technology, e-commerce has become an accessible avenue for aspiring entrepreneurs. Utilize online marketplaces such as Lazada, Shopee, or Etsy to sell products you create or source from local artisans. With minimal upfront costs, you can tap into a vast consumer base and build a thriving online business.

4. Content Creation: Blogging and Vlogging

Filipinos have a natural talent for storytelling. Leverage this skill by starting a blog or YouTube channel, sharing your expertise, experiences, or creative pursuits. Through engaging content, you can attract an audience, monetize your platform through sponsorships, advertising, or affiliate marketing, and gradually build a profitable venture.

5. Social Media Influencer: Personal Branding

Filipinos are highly sociable and have a knack for building relationships. Capitalize on this by becoming a social media influencer. Develop a strong personal brand, share engaging content, and collaborate with brands that align with your values. As you gain a loyal following, you can leverage your influence to generate income through sponsored posts, brand partnerships, and endorsements. Some influencers to conduct some pananaliksik on:

  1. Wil Dasovich
  2. Kryz Uy
  3. Kathryn Bernardo

6. Rental and Sharing Economy: Utilizing Assets

The rise of the sharing economy presents opportunities to generate income by leveraging underutilized assets. Renting out properties, cars, or equipment, or even offering space for events or workshops can provide a passive income stream with minimal upfront costs.

Photo from SAMLY

Starting your start-up doesn’t have to be a costly endeavor. By embracing the spirit of Bayanihan, leveraging your soft skills rooted in Filipino culture, and exploring capital-light business models, you can embark on your entrepreneurial journey with limited resources. Remember, success in entrepreneurship requires determination, adaptability, and a willingness to learn and grow. Embrace the opportunities that arise, take calculated risks, and let Filipino culture be your guiding force as you set out to create a profitable and purposeful venture.

Through collaborative ventures, service-based businesses, online marketplaces, content creation, personal branding, and the sharing economy, you can pave the way for entrepreneurial success while staying true to your Filipino roots. So, ignite your entrepreneurial spirit, unleash your creativity, and take the first steps toward building a business that thrives on resilience, resourcefulness, and the boundless potential within you.

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Al Cuizon, Jr.
Katalista.org

19-year-old Filipino-American entrepreneur | Focused on helping elevate others through writing | Leading the way for other entrepreneurs to take the first step