FURNITURE
THE FIRST CATALOG
Catalog to create, it requires discipline, purpose and marketing look. Not all photos of products will be used in the catalog. Because we expect top quality and effectiveness in the form of feedback.
We talk about THE VIZUAL quality.
First, products can be:
Faces of models, your character, furniture, off-road photos, sports, plants, photojournalists from marketing activities, offers, gadgets …
They must be of good quality. Low quality of random images (large pixels and blurry) are not suitable. Lower the VISUAL quality of the catalog.
Every item photograph should be made from the same perspective in a studio filled with several pages of white light. If you save money on photo studio — you can not count on a catalog of excellent visual quality. You can buy your own equipment called “mini studio”.
Bad pictures = bad catalog, bad advertisement.
When I receive all the photos, I receive the so-called “graphical result”. The type of your products gives the character of the whole.
This means that the all graphics need to be adjusted to fit the images.
But if it is the opposite, you care about the specific graphics or the visual aesthetics of the catalog — will you deliver properly made pictures or visualization. Everything must be compatible with each other. This is the most common.
Sometimes, product images are accidental that the service is not yet a MARK. (“Brand” already has its own logo and recognizability.)
When this happens — and we start from the catalog and it has to work for a few more months — then it must be included in the cost:
Create logos, advertising slogans, strong color recognition, or any other sign that will make it easier for you to visualize what you represent in the future.
Yourself need to know what do you want!
As a directory creator I am helping you with your experience, knowledge and marketing talent.
But I don’t know you!
Often the customer comes with his old catalog of low quality VISUAL and suggests these materials. Often modeled on other items on the market, it copies — STOP! He sees no potential in his individuality. And she will be SUCCESS. ABOUT YOU!
You are not someone else. Be yourself!
In conclusion, believe in yourself and your business. Be unique because the market is absorbing NEWS. Create a CATALOG! But meet the market requirements
