Advertisement of product

It’s marketing gambling …

First time with “advertisement of product” I came across many years ago in 2006.

I have received an ambitious task for the newly introduced product to market, “to make it graphically distinctive”.

A dozen years ago was no graphical market, advanced graphics options, so many fonts available, eyes of the world were not raging in the Polish graphics. No good graphics were paid, and advertising studios pulled customers by giving graphics for great amounts, but without giving marketing. Such stories have shaped the market of divisions until now. The same graphics in a small town will gain ten times lower price than in STUDIU ADVERTISING in eg Warsaw. But Warsaw “da marketing”.

Alone design — will not give a succeed.

If we produce “hand-sewed envelope handbags”, the buyers for these handbags will be quantity “x”. After all, it’s not the bread needed to live.

Investing in product graphics, product demonstration etc — is secondary.

THE FIRST IS MARKETING

Putting effort into working on your purse will not give you anything, what will help sell it, you need, for example: a second person to build a network and check the public opinion.

THE NEXT IS NETWORKING

There are places where you promote handmade products. The “manual work” itself will be the essence of commercial value. In this direction you have to follow and look at the competition. Add an advertising value. Expand the recipient.

Without the innate traits of contacting and searching for a sales position in the form of different promotions for yourself and your product — you will not get results.

In a fact, we can say that “we are not suitable for everything”. Although we live in reality times of many possibilities, the pace of life and the high cost of living, plus the aesthetics of life — will not be commensurate with your independent activities and production.

That’s why, are created intermediaries, new tools and loans are provided to help your change… Will it jump you into the abyss or jump to develop commercially?

You have to think at, what and how to invest time and money.

DESIGN AND MANAGEMENT

Managerial capabilities in graphic design are a compromise in PRODUCT ADVERTISING.

Because if we have giving another next Guarana drink to market, then we will not stand out with innovative and original packaging and also do not copy the existing designs … but we will use the Similar association elements to those already active on the market.

We also use passwords:

“NEW”, “PROMOTION”, “CHANCE”,

Marketing is like a gambling, and product advertising is like intuition of graphics … you have to choose a good player.

Therefore, the projects that I presented to the company at that time exceeded expectations and I was told that a company could not afford such a specialist. At that time marketing knowledge had not yet been evaluated. The graphics were perceived as nice illustrations, and this is the CONTENT OF THE TRANSFER.

So if you hand-sew the handbags, let them be the content of the contemporary market, not necessarily what you have in your only soul and in love.