Demo Day 2020 ‘Partner Spotlight’: Hubspot for Startups

Katapult Accelerator
Katapult Accelerator
3 min readSep 22, 2020

In this third ‘Partner Spotlight’, we are introducing Hubspot for Startups and their Business Development Manager Caragh Kennedy.

Over a couple of ‘Partner Spotlight’ series, we will introduce you to the main partners and ask them to share their thoughts and perspectives on working with startups, how they work with the UN SDG’s and their view on the role technology play for building a better world.

Partner spotlight — Hubspot for startups

The HubSpot for Startup Program contributes to our accelerator program by supporting founders with the tools and guidance to help them focus on their marketing and sales efforts to scale quickly.

One of the main benefits of qualifying for the HubSpot for Startups Program is that you can avail of startup-friendly pricing, a range of world-class training and educational courses that are trained by members of the HubSpot team and other experts in their own respective niches and industries.

At the same time, qualified startups can network and learn from each other through the program’s exclusive community.

Find out more here

Read on to hear what Caragh Kennedy has to say about startups, SDG’s, and technology.

Business Development Manager, Caragh Kennedy

Why is it important for Hubspot to support and work with startups?

At HubSpot, we understand start-ups/small businesses are the backbone of our communities. Through breakthrough technology & innovation, they extend the productivity frontier of companies and society all while creating new opportunities.

I’ve spent the last 6 years at HubSpot. I grew with the team from a startup, and played a role in many of our successes … and failures :). Along the way, I’ve talked to many founders, sales and marketing leaders, customer success teams, and front-line reps about how to build a business and primarily a customer-first organization.

One of the most important reasons why HubSpot is great for startups is that the platform can “grow with” your company. HubSpot for Startups is designed specifically for startups that need tools, strategy & support for growth that’s both fast and scalable. From day one, customer acquisition and customer retention have never been easier. Startups we work with will acquire and retain more customers with HubSpot’s software, educational resources, and robust integrations. All at startup-friendly pricing up to 90% off.

Here are some of our Success Stories if you would like to read more!

Does Hubspot for Startups work with the SDGs?

Yes — we’re currently working with Sustainability Roundtable, Inc (SR Inc) through their Sustainable Business & Enterprise Roundtable (SBER) shared-cost industry leadership service, which has helped more than 80 Fortune 500 and growth companies over the last ten years. We’re working with them to set goals, drive progress, and report results in the move to ESG high-performance.

Here is how we support sustainability at HubSpot

What is Hubspot for Startups’ perspective on the role technology plays in solving the global challenges we are facing?

Today, technology performs a major role in solving a wide range of problems. It may be building a business or solving social problems and in this way, it can impact business all over the world. From Ocean Cleanup to Dementia Treatment, Universal Vaccines to Secure Driverless cars.

Our philosophy as a business is to approach this current situation with empathy and urgency. HubSpot’s top priority is the health and safety of our employees and of the communities we serve, including our customers, partners, prospects, and candidates. Here, you’ll see details of the support measures we’ve introduced so far, along with a set of resources that we hope will help you to adapt to these times.

Thank you, Hubspot for Startups, for being a main partner and supporter for our fifth Demo Day!

Sign up here if you would like to join us for our online Demo Day on the 23rd of September!

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Katapult Accelerator
Katapult Accelerator

A global impact-tech accelerator program. Scouting for forward-thinking impact-driven startups to join us on our mission to build the world we want to live in.