Full CV

If you want it all…

CURRENT POSITIONS

CEO, Women 2.0
Contributor, Forbes
Mentor, Techstars Anywhere Cohort
Board Member, iZone, University of Rochester
Board Member, Cazenovia Ski Club

EDUCATION

MBA, Goizueta Business School at Emory University, Atlanta GA
Fields: Entrepreneurship; Marketing

• Co-President of Entrepreneurship and Venture Capital Club
• First-year Representative of Goizueta Women in Business
• Teaching Assistant at undergraduate and graduate level for Ethics in Leadership, Ideation and Entrepreneurship courses
• Co-organizer of Servant Leadership-based LEAD week

MA in International Relations, The Fletcher School at Tufts University, Medford MA
Fields: Southwest Asia & Islamic Civilization; Security Studies

• Teaching Assistant at the graduate and undergraduate levels for Introduction to International Relations, Epidemiology and Society, and US Foreign Policy in the Middle East courses as well as GMAP Executive Education Program
• Independent research for the Jebsen Center for Counterterrorism Studies, focusing on the Bangladeshi madrasas and possible links to terrorism. Findings presented at the NPSA Conference in November 2006

BA, University of Rochester, Rochester NY
Double Major — Political Science, History
Minor in French, Certificate in International Relations

Certificate in Contemporary Europe, Syracuse University DIPA Program

EXPERIENCE

Women 2.0, 2016-present
CEO

• Lead the brand through its next phase of growth

untapt, 2015–2017
Chief Marketing Officer
Machine-driven hiring platform that matches tech talent to hiring companies.

• Lead all marketing, branding and content efforts across the organization
• Develop short-, medium- and long-term strategies for all external communications, as well as internal candidate and client communication experiences
• Manage marketing and advertising budget that focuses on client/candidate acquisition and brand awareness

Forbes, 2012-present
Contributor

• Write pieces on women in business, entrepreneurship, technology and leadership

Techstars, 2016-present
Mentor

• Marketing, Growth and Strategy Mentor for the Barclays Techstars FinTech Accelerator 2016 class.

The Whitman School at Syracuse University, 2014–2015
Adjunct Professor of Marketing

• Teach undergraduate level Digital Marketing course

The Newhouse School at Syracuse University, 2013–2015
Adjunct Professor of PR

• Teach graduate and undergraduate level Data & Analytics course and Advanced PR Writing and Social Media course

Girls in Tech, 2008–2015
President
Global non-profit for women in technology and entrepreneurship.

• Led and directed all aspects of organization’s 50-Chapter network
• Developed short-, medium-, and long-term organizational strategy
• Led all efforts around branding, marketing and messaging
• Created the strategic direction and directed the implementation of global programming, including industry conferences, mentorship programs, hackathons and online learning
• Oversaw and supported 100+ Managing Directors around the world
• Cultivated key relationships with partners, sponsors and donors
• Led the organization through non-profit filing and intensive, 12-month internal organization process

*A note on timeline: Girls in Tech was part-time/volunteer until early 2014, at which point it was full time, hence the overlap in positions with the below.

W2O Group Center for Social Commerce at The Newhouse School at Syracuse University, 2013–2014
Director
Center focused on the use of social, digital and mobile data in understanding audience behavior and creating effective engagement points between brands and audiences for marketing and communication programs.

• Led efforts to get Center “off the ground” in its initial stages
• Developed full strategic outline, goal-setting and budget for the Center
• Managed marketing, brand message and website
• Created Student Ambassador program for undergraduate PR students
• Developed external relationships to benefit student/industry connections

Syracuse University, 2012–2014
Social Media and Content Marketing Training

• Led community-focused workshops and training programs on social media, blogging, online writing, wordpress and strategy-building for the TEDCenter at Syracuse University

Syracuse University, 2011–2013
Executive Director of Digital and Social Media Marketing

• Developed first university social media marketing strategy
• Led the process of integration of social media into existing marketing, web and PR processes
• Oversaw network of university social media platforms, and increased presence on additional, relevant platforms
• Worked heavily on integrating marketing strategy and brand management cross-functionally (marketing, web development, PR, news services, etc) and cross-campus (admissions, student affairs, alumni affairs, etc).
• Managed 10-student social media team
• Created university social media guidelines
• Increased team use of data analysis and reporting
• Acted as digital and social media marketing consultant to separate schools and programs in the SU system
• Received multiple media write-ups, speaking/training requests and accolades as recognition for being at the forefront of social media marketing in the higher education space

Other Side Group, 2008–2011
Founder & Principal
Integrated marketing & communications strategy firm that worked primarily with technology companies ranging from large software companies to 10-person UX shops.

• Started, grew and managed 5-person firm
• Led client acquisition and client management
• Ran all aspects of the business and led strategic marketing planning
• Company focused on creating and implementing full marketing strategies, including (but not limited to) effective digital and/or social media programs, online brand development and management, website optimization/SEO through content production, thought leadership, and reporting and metrics, training and workshops

Bose, 2007
MBA Product Marketing Intern

• Responsible for sales analysis and customer satisfaction analysis for premium product line
• Projects included compilation and dissection of data, presentation of findings to upper management, and initiation of action items stemming from findings
• Other projects included product phase out, analysis and implementation of one-month promotional program, construction of additional customer satisfaction surveys and in-store test proposal

Kate Brodock, 2005–2006
Market Researcher

• Launched a market research consulting practice specializing in business plan development, competitive analysis and market due diligence

Priority 5 Group, 2005
Senior Analyst, European Markets
Start-up focusing on Critical Infrastructure Preparedness for private firms using simulation software

• Proved a major decision-maker in firm, and part of the three person founding team
• Conducted heavy market and business research in all applicable areas, including security, technology and terrorism
• Executed communication and planning with top-level US and UK executives and experts in the field
• Managed the Cambridge MA office

Harvard University, 2003–2005
Research Assistant, History of Science

• Conducted academic research under Professor Ann Blair, Henry Charles Lea Professor of History as part of her John D and Catherine T MacArther Foundation Fellowship
• Research focused on history of the written and printed word, with a heavy focus on recording mechanisms

Ignition Ventures, 2003–2005
Associate
Technology Transfer firm focusing primarily, but not exclusively, in the biotech field

• Performed major qualitative and quantitative research for a small technology transfer firm, including market intelligence, technology research and analysis, competitive analysis, business plan formation and final presentations

SPEAKING

Increasing Diversity in Tech (Al Jazeera America) Guest, 12 September 2015

Social Media Marketing (SMB Syracuse) Moderator, 7 May 2015

Adoption of Digital Marketing and Social Media in Healthcare (Whitman School of Management, Syracuse University) Panelist, 11 April 2015

The Power of Women in STEM (MedTech) Panelist, 9 April 2015

The Ongoing Issue of Funding Women Entrepreneurs (SXSW) Panelist, 8 March 2014

Student Startups: The Ultimate Educational Experience (SXSWEdu) Moderator, 6 March 2014

How Big Data & Analytics are Transforming our Strategic Thinking (CuseCon — PRSSA Regional Conference) Moderator, 1 March 2014

Winning with Analytics (Social Media Week NYC) Moderator, 20 February 2014

The Use of Pinterest in Higher Education (Penn State, Professional Development) June 2013

Lean In: Women in Tech (Canada3.0) Panelist, 15 May 2013

Ok, Women Can’t Have it All, But Maybe No One Can (SXSW) Panelist, 11 March 2013

The Gender Agenda, Gaining Momentum (United Nations Association) Emcee of International Women’s Day event, 8 March 2013

Work Hard. Play Hard. Love Hard. (TEDxYouth) Speaker, 17 November 2012

Managing Student Staff and Contributions to Social Media (Academic Impressions, .pdf) 19 September 2012

Developing a Content Strategy (Academic Impressions, .pdf) 18 September 2012

Staffing Social Media in Higher Ed and Required Skill Sets (Academic Impressions, .pdf) 17 September 2012

Developing a Content Strategy for Your Institutions (EduWeb) 29 May 2012

Generation Flux — (Fast Company) Innovation Uncensored Panelist, 18 April 2012

Everybody’s a Bloody Entrepreneur. Or Are They? (SXSW) 11 March 2012

“GCACC members learn to ‘tweet,’ ‘blog:’ April monthly members meeting included presentation on online marketing” — (Cazenovia Republican), 21 April 2011

“Leveraging Digital Media in a Down Economy,” (Emerson College), 6 October 2009

INTERVIEWS, QUOTES & MEDIA MENTIONS

“Kate Brodock on leadership: Don’t get comfortable or you’ll fall behind your competitors” (Syracuse.com) 18 October 2016

“Tomorrow Will Be Televised Women 2.0 and TV/Versailles Episode” (TWBT) Interview, 23 September 2016

“untapt and Women 2.0 Announce Partnership to Focus on Diversity in Tech Hiring” (PRNewswire) Press Release, 31 August 2016

“Women 2.0 has new leadership, and is launching a tech recruiting platform” (TechCrunch) Press, 16 August 2016

“Change of the guard as Women 2.0 deepens its ties to the East Coast” (Xconomy) Press, 16 August 2016

“Nigeria Chibok Kidnapping Update: One Year After Bring Back Our Girls Campaign, Still No Sign of Missing Students” (International Business Time) Quote, 13 April 2015

“Tech Leaders Share the Secret to Their Success” (American Entrepreneurship Today) Interview, 2 March 2015

“Women in Business Q&A with Christine Perkett” (Huffington Post) Highlight, 10 December 2014

“Celebrating the Power of Social Media in Society” (TWCNY, quote) 30 June 2014

Kate Brodock of Girls in Tech: There is a Place for Women Leaders in the Tech Fields (TechCocktail) Interview, 13 March 2014

Keeping Up With Kate (CNY Woman Magazine) Cover Feature, December 2013

Pinterest for Business: How to Pin your company to the top of the Hottest Social Media Network Quoted in section on non-profit use,18 August 2012

“Blogging Consistency” (BlogWorld) Video interview, 18 May 2012

“Female CEO breaks glass ceiling at IBM” (MSNBC, quote) 31 October 2011

“Content Curation: What Does it Take to be Successful” (WebProNews) 29 October 2011

“2.5 Minutes with Kate Brodock,” (genConnect), 15 March 2011 at SXSW

Guest on HubSpot TV, 6 November 2009

PUBLICATIONS

“The Angel Investing And Venture Capital Landscape According to Tugce Ergul of Angel Labs” (Forbes) 25 July 2016

“Jalak Jobanputra Talks Investing, FinTech And The Tech Bubble” (Forbes) 2 June, 2016

“An Interview With Meagen Eisenberg, CMO of MongoDB” (Forbes) 8 January 2016

“FinTech in 2016” (untapt) 7 January 2016

“Why We Need To Support Twitter’s Diversity Pick” (Forbes) 31 December 2015

“Can Our Devices Empathize With Us? One Woman Thinks So.” (Forbes) 17 December 2015

“Winning and death in FinTech” (untapt) 21 October 2015

“How fast are banks really going?” (untapt) 24 September 2015

“Cultural Exchange: One Woman’s Business Solution For Global Peace” (Forbes) 23 September 2015

“The 16 FinTech unicorns are only doing three things” (untapt) 17 September 2015

“Mobile payments and the shift from social to private messaging” (untapt) 2 September 2015

“Driving factors impacting innovation in FinTech” (untapt) 20 August 2015

“Taking Initiative in the Workplace Will Help You Get the Position You’ve Worked For” (Forbes) 25 June 2014

“Rules for Hiring a Startup Team that Believes in Your Brand” (Entrepreneur Magazine) 10 March 2014

“Financial Know-How is Important for Both Personal and Professional Success” (Forbes) 26 January 2014

“Style, Entrepreneurship and Flexibility in the Stella Dot Sales Model” (Forbes) 23 November 2013

“How Does Technology Make It Harder To Lead, and How Does It Make It Easier?” (Fast Company) 5 November 2012

“First Impressions, Compliments and Sexism in a World of PC and Semantics” (Forbes) 3 November 2013

“Networking, Mentorship and Careers: Let’s Add Men to the Equation” (Forbes) 21 July 2013

“Women in Leadership as an Economic Imperative” (Forbes) 6 May 2013

“Equality is Great, But What About the Real Benefits of Women in Leadership?” (Forbes) 26 September 2012

“Women Can’t Have it All, But Maybe No One Can” (Forbes) 25 June 2012

“Women in Tech Debates: Paying respect to the real issues at hand with a bit of journalistic integrity” — (Forbes) 4 June 2012

“Location Apps: 4 Privacy Settings You Need to Know” (Mashable) 4 June 2012

“3 Reasons Why Pinterest is All the Buzz” (Agency Post) 4 June 2012

“Coding And Tech Skills As The Next Need-to-know Skill Set?” (Forbes) 28 March 2012

“What is Generation Flux?” — (Fast Company) 27 March 2012

“9 Ways Students Can Use Social Media to Boost Their Careers” (Mashable) 10 February 2012

“Getting Your Published Content Read” (WebProNews) 3 November 2011

“How to use social media” (Mass High Tech) 20 July 2011

“TEDWomen: Two Days of Empowerment,” (Owni), 29 December 2010

Digital Activism Decoded: The New Mechanics of Change, Chapter on the Digital Divide, 30 June 2010

“A hand up: The importance of bringing girls along,” (Boston Herald), 1 January 2010

“Your Customers are Talking to You. Are you Listening?” (Pink Magazine), 19 October 2009

“Community tools needed to improve STEM education,” (Mass High Tech), 2 July 2009

“Top 5 Tips for Entrepreneurs,” (Strategy Magazine), March/April 2009

“New media has something to teach the area’s universities,” (Mass High Tech), November 2008

“Women and Education: The importance of women in the Bangladeshi madrasa system,” (Presentation at NPSA Conference), November 2006

RESEARCH

Digital Activism Survey Results, July 2009 (.pdf format)

Research on how digital technologies are being used in both worldwide grassroots efforts and in global democratic initiatives, (DigiActive), 2008–2012

“Documenting Kenya’s Elections Using Crisis Mapping Techniques,” (Harvard Humanitarian Initiative), 2008

“To Outsource or Not to Outsource: The strategic decisions involved when considering outsourcing as a viable firm option,” (The Fletcher School Master’s Thesis), 2008

Terrorism in the Bangladesh madrasa system, (Jebsen Center for Counterterrorism), 2006

AFFILIATIONS/MEMBERSHIPS

Techstars FinTech Accelerator, Summer 2016, Mentor
Cazenovia Ski Club, 2015-present, Board Member
Social Media Breakfast Syracuse, 2013-present, Advisory Board
StartFast Venture Accelerator, 2012-present, Mentor
Willowbank Yacht Club (WBYC), 2012–2014, Board Member
The Meta-Activism Project (MAP), 2010–2012, Director of Strategy and Outreach
The Red House Arts Center, 2011–2012, Board Member
Fletcher Women’s Committee on Public Outreach and Social Action, 2010–2011, Chair
Boston World Partnerships (BWP), 2009–2010, Board of the Strategic Group and Connector
DigiActive, 2008–2010, Director of Marketing Strategy and Outreach
The Indus Entrepreneurs (TiE), 2007–2009, Co-Chair of New Marketing Special Interest Group, Boston Chapter
ATASK, 2009, Steering Committee Member for Annual Gala

INTERESTS

Business, New media, Technology, International Relations, Music, Hiking, Biking, Skiing, Red Sox, Craft Beer, Anything outdoors, Cooking, Trying new things, Hops, Family, Friends, Life.