Marketing Campaigns I’m Loving This Week 11/2/23
It is a well known fact that we are constantly bombarded with marketing messages daily. Most float by us as white noise, an accepted part of daily life, but there are some that jump out and grab our attention for one reason or another.
Here are the campaigns jumping out for me this week.
On Wednesdays, Walmart Wears Pink
Starting off strong, Walmart tapped into millennial nostalgia and a pop culture phenom with a Black Friday campaign featuring Mean Girls’ cast and favorite quotes.
“On Wednesdays, we wear pink,” has been the inspiration for memes, costumes, and countless social media trends, and now it it a cornerstone for the world’s largest retailer’s Black Friday campaign. In a clever move, the campaign also dropped on a Wednesday; nice touch.
Pantone deemed Viva Magenta as the color of 2023, and they seemed to have nailed it. Between the excitement around Barbie and the trend for pink everything for holidays (even Halloween), the passion for pink is strong. Walmart has tapped into this trend in a way that captures attention, encourages shares, and most import smart, showcases the merchandise Walmart is offering to the masses.
L’Occitane’s Alpine Escape
L’Occitane may be approaching their 50th year, but they are far from stuck in the past. The luxury brand has embraced immersive technology to create experiences to match their exceptional brand reputation.
An alpine chalet is the location for the inter stone experience, featuring limited addition collections and personalization opportunities. Completing the mini games within the experience delivers a special holiday offer. Users wandering out of the chalet are invited to explore the wintery outside scene to design a postcard or light an olive tree as a symbol of Provence.
This is L’Occitane’s second immersive activation this year, and demonstrates and commitment to leveraging storytelling and personalization to drive brand interest and loyalty.
Poppi Pops Open the Holiday Season
As a regular Poppi drinker, I may be biased for this campaign, but as we enter what is arguably the the busiest social season of the year, food and drink brands have an opportunity to step up their game.
Poppi is known as a better for you sparkling drink, but it is also a popular choice for those reducing or abstaining from alcohol. With an increasing number of consumers hopping on the mocktail train, Poppi’s newest flavor, Cranberry Fizz, is reminiscent of many cranberry infused holiday drinks, and features a festive twist on the brand’s typical packaging. The limited edition flavor dropped November 1st, but subscribers and followed received an early tease featuring what appears to be a cocktail glass with ice and cranberries.
While not all purchases will be for mocktails, the subtle nod to Poppi’s position as a non-alcoholic option is representative of the young brand’s ability to evolve and expand their relevance across audiences.
Did any campaigns jump out at you this week? Leave me a comment and let me know!
