Awareness Days don’t Work

Awareness days spread knowledge, not true awareness

Image from a previous campaign, in combination with assets shared by RareDiseaseDay.org

Rare Disease Awareness Day 2022 just came and went. I posted on Facebook. I looked at old posts. I even talked it up to a few people at work.

But the day, like most ‘awareness’ days, passed like any other. There were no loud trumpets sounding the beats of change; no legislative changes we could rally behind…