Making it Easy to Feel Better — Our Investment in Humanery
We all go through our lives learning and adapting continuously, looking to find a mode of life that approximately works and gives us joy. Having a set of tools that we can fall back on to improve our mental and physical well-being is core to this exercise. Whether it’s thinning hair, deepening wrinkles, or a less-than-white smile, many of us learned to live with these imperfections growing ever more obvious and niggle on our self-image.
Thankfully there are many ways to intervene and create habits that make us look and feel better with only a small effort, and Humanery has done all the hard work for the beginners, including myself. I recently bought a concealer for my skin blemishes, a teeth whitener, and a travel-sized cleanser. Products I didn’t use before or didn’t travel with. Their combined effect over time made me feel about 5% better for a very reasonable expense. I’ll take that!
Humanery is a curated marketplace of premium brands open to all, but especially useful to men like me who know little about beauty routines but also don’t want to spend too much time researching and analysing what to do. Simply shop by concern, pay, and it’s done! When you’ve found a product that works, you can hit subscribe and save for repeat orders. If you want to know more, you’re welcome to browse the various primers and guides, or be motivated by interviews with people who’ve figured it out already.
Humanery is vying to be the go-to, trusted destination for men’s grooming needs, which has quietly become a $160bn+ consumer category globally. The founder, Sid Baveja, is an extremely skilled operator of marketplace businesses, having helped build much of viagogo’s international business and held multiple senior positions and JustEat before founding Humanery. Having known Sid for 20 years, I’m delighted he chose to partner with us.
I look forward to helping unlock better well-being for millions of consumers worldwide, starting in the UK! We’ve officially launched now and we welcome you to join us and get some Rewards
Martin
PS: Shout out to my friend Diego Volpe who is, amongst many other qualities, arguably the best-groomed man in London and has been a gracious advisor to Humanery!
