This exercise helps you to draw your best ideas.
First of all you have to detect the needs that surround your user and then analyze if those needs are solved with a product or a service.
Example: you realize that near the area where you live there is no center for the supply of groceries and household supplies. Then you have detected a need: people do not have where to buy food and household items near their homes and therefore they must travel several kilometers to get the products they need.
Once the need is detected, the next step is to define how it would be solved and what is the best way, if it’s with a product or a service, since for each need there are different solutions, in this case the solution could go from the simplest that could be a local grocery store to the most complex as a home delivery system operated by drones. Actually, in this step the point is to let the ideas flow no matter how far-fetched they may seem, since in the next step all ideas will be analyzed.
Later, as mentioned, all the ideas conceived, both the products and the services that you have imagined are analyzed, for this step you can enlist them, write them down on cards, a flip chart or post-its so that you can visualize them with more convenience during the process, then begins to relate ideas that are similar regardless of whether they are products or services. Then, label each relationship of ideas and begin to make a list for each one in which you put the concepts by which it is that these ideas are related.
Once you have completed the previous step, start the next one by eliminating ideas whose list of concepts are similar to others, so that you do not have repeated ideas. Then analyze your relationships of ideas and each of them extract the concepts and begins to assemble a new idea but this time already with the relationships and the list of concepts that you extracted.
Usually at the end of this process, more than one idea is re-elaborated and the whole process is repeated again from the beginning, this is in order to simplify the brainstorming to the point of obtaining the best ideas to begin evaluating the feasibility of the project.
The exercise presented above is a simple way to extract and order ideas to the point where they are becoming more and more simplified. To relate the ideas is so that the concepts extracted between the relationships help you to better understand which are the qualities that you must take into account to build a new improved idea.
Example: If the product is strong or robust, if the service is fast and versatile the concepts would be: strong, robust, fast, versatile of which you are going to generate a new idea.
If you already have a product or service, you can perform a product or service Benchmark study to analyze the operability, productivity, costs, time, etc. From other leading companies that develop or offer the same services as you, this in order to improve your services or products for the satisfaction of your client or users.
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