Product Description

Mercy Kinoti
Aug 31, 2018 · 3 min read

Images do a great job in introducing a product to customers. However, when products aren’t obvious/self explanatory, a good product description comes in handy.

What is a good product description? A good product description tells a customers what the product is and why they should buy it. Quite simple, right?

It’s well written and descriptive. If a customer still doesn’t understand what the product is and why they should buy it after reading the description, then it hasn’t done what’s it meant to.

It doesn’t need to be long with ambiguous words, just precise and genuine. Basically, speak to the customer; imagine you were telling them about your product live.

Some tips on writing Product descriptions

  1. Customer Persona: When you know who the customer is and you assume the persona, then you know what they need to know and you include that in the description. Factors like location, age, interests, gender, income level and language.

2. Outline the features and benefits to capture interest

Product features when accompanied by their KEY benefits can easily sway customers to make a purchase.

In addition, understanding what motivates your buyers to make a purchase determines the words and phrase you will use in your description.

Have this in a list format so that people can skim through easily.

A sample by aliexpress

3. Include a size chart for clothing and jewelry

A size chart is very important for clothing and accessories, this is because sizes aren’t standard and a medium for one shirt might not have the usual fit as another. It would be frustrating to the customer if they were to purchase something that ends up being less of a fit. A size chart reduces the chances of that happening.

4. Shipping Details.

Letting the customers know how the product will get to them is vital. Statically, shipping details and charges are the number one causes of cart abandonment. In this case, we want to minimize it as much as possible.

Include the charges/rates and where your business ship/delivers to.

5. Include Policies if any..

This doesn’t have to go directly to the product description but rather on the product page.

Mostly you want to include things like a return policy and any other information that the customers might be interested in.

Conclusion

With this, don’t underestimate the power of images and try to compensate for them in your description. This works well when your images are on point and of quality as well. Use informative variant images: they allow you to show all angles of the product.

Mercy Kinoti

Written by

Ambitious|creative|writing all the way

KDuka

KDuka

A 5 minute easy way to create your own online store. Simplfying E-commerce

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade