Case Study: Friday Beers
Keegan helped build Friday Beers from an idea on paper to a beer loving startup machine that solved a real problem and was recognised in the media.
Challenge
Early on in our quest to work more with disruptive thinkers, dreamers, and entrepreneurs we received feedback that we had plenty of corporate experience but not so much within the startup ecosystem.
We wanted a way to highlight our consulting knowledge so we went to work looking for an idea that could solve a problem in the market as well as scale quickly.
Solution
Our solution was a startup called Friday Beers. A subscription service of amazing craft beers direct to your desk each and every Friday with no lock-in contracts or hidden fees.
A two man operation then quickly became a small team of people over multiple cities working across technology, sales, marketing and media, operations, compliance and legal, and strategic partnerships.
Impact
We successfully built a startup from humble beginnings on a piece of paper to taking orders and delivering beers.
The response to date has been fantastic with local, state, and international exposure (including The Huffington Post, The Australian, and Shark Tank Australia).
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