How do I create a Donor Journey?

Walk your potential donors through an easy process, with minimal barriers.

Philip Manzano
Mission: Possible
1 min readFeb 27, 2018

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The Best CRM is the One You Use.

This is a phrase that we use at Keela all the time. We’re talking about the effectiveness of tools, and the fact that they only work if you use them properly. The mere possession of technology means nothing. So, here’s one practical way that you can use a CRM to increase your nonprofit’s capacity, and streamline a lot of your fundraising strategies.

Walk your potential donors through an easy process, with minimal barriers. Creating a donor journey is an important strategic move for your nonprofit. By doing this, you dictate the different steps donors take when it comes to actually supporting your programs. As a rule of thumb — the less steps, the better!

Read more about the Donor Journey.

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