How do I make decisions with donor data?

Making data driven decisions is something that people in the nonprofit sector have been talking about for years. But how do you actually go about doing it?

Making data driven decisions is something that people in the nonprofit sector have been talking about for years. It’s an important step to take when you actually want to build stronger relationships with donors. But how do you actually go about doing it?

The most practical first step to making decisions driven by data is to answer this question:

if your data could talk — what story would it tell?

It’s an interesting thought-exercise that not enough organizations do. But when you answer this question, you inevitably determine the types of decisions you are looking to influence with the use of data.

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