How do I tell a story that resonates with my donors?
Telling stories that resonate with donors is an important strategy to implement. Here’s what we learned from Vanessa Chase Lockshin of The Storytelling Nonprofit.
As a story-teller within the nonprofit sector, you are tasked with the unique challenge of communicating impact and convincing people to get involved — often simultaneously. It’s a tough thing to do, but there is one thing that makes it a bit easier: Resonance.
A few weeks ago at Capacity Conference, our friend Vanessa Chase Lockshin from The Storytelling Non-Profit shared a presentation about creating binge-worthy stories. And it all revolved around the idea of resonance. On the most basic level, resonance is when something deeply connects and reverberates for someone — often at a values or personal level.
The more that your stories resonate with donors, the more likely they are to consume that story and get the information that you want them to receive. This also means, that they are more likely to understand your organization, and hopefully make a donation as well!
So the question remains — how do I tell stories that resonate with donors? The answer can be found in how much you know your donors.
