Introducing Insights
At Keela, we talk a lot about making data-driven decisions. As a company, using data to strategically drive how we work is an integral part of who we are. It helps us respond to the people we serve, instead of just pushing forward with a “gut feeling”.
We’ve always believed that nonprofits should make their decisions the same way. Look at how your donors are behaving, and respond to those behaviors, ultimately helping you raise more money and do more good.
In the past, we gave you some tips and best practices for data-driven decision making. And while this is still valuable, it still leaves you with a lot of work when it comes to understanding that data, and interpreting next steps. But now, we’re really giving you a tool to take a lot of the work out of making strategic fundraising decisions.
Say hello to Insights (beta) 👋
Think of Insights like smart suggestions or nudges in the right direction when it comes to fundraising using campaigns. It’s similar to the way you get suggested movies on a Netflix account or find new music on Spotify’s Discover Weekly.
On Keela, Insight is provided using machine learning based on a few factors:
- Previous donation amounts
- How often a contact donates
- Which campaigns the contact donated to previously
- Similar campaign names and descriptions
- Contact demographics
For now, Insights will live in 2 places: an individual Campaign and in a Contact Profile. Here’s what you can expect.
