The Most Expensive Mistake You’re Making Right Now
This may be the most important thing anyone ever tells you about fundraising.
Published in
1 min readJan 30, 2018
The cost to acquire a new donor is 10 times higher than the investment required to retain an existing donor’s support year over year.
Yep. 10 times as expensive. No joke.
The statistic that is at the heart of this research is your donor retention rate. That’s the figure that points to how many of your donors are continuing to give year-over-year compared to the ones who are dropping off.
