5 Practices To Make Marketing Your Gym More Effective
Every business desires a wide range of recognition, but the path you take in order to obtain it needs to be strategic and goal oriented.
You want to effectively promote your gym in a way that attracts potential customers — a.k.a marketing.
Marketing can either be a sink hole, or your gym’s saving grace.
If you are not investing in the right marketing tactics, you are wasting not only time, but money, rather than making it — which is the direct opposite of what you want your marketing efforts to do, right?
If you want to attract more people to your gym and achieve that wide range of recognition, you need check that your investing in the right marketing tactics.
Here are four practices that will make your marketing more effective:
1. Have A Quality Website
If you don’t have a website, invest in one.
Don’t be under the impression that people will just drive past your gym and want to join.
Some might, but most won’t.
Gyms can sometimes evoke fear out of people — therefore, if they cannot previously see your amenities, check prices, and get a feel for who you are as a business without having to first walk in the door, they may not ever even consider joining your gym.
If you have a website, is it functioning properly?
Is it easy to navigate, does it have the correct information, will people leave your site knowing what to expect when they walk through your doors, and does it have the correct forms on it to make managing leads easier for you?
There are multiple things that make a great website overall, but there are a few extras that make a great gym website.
Display your class schedules — if you offer them.
Some websites only display their class times once someone is signed up with a membership; however, if someone is wanting to sign up for a gym that offers exactly what they need at the only time they are available, they are going to want that information before they sign up to ensure they sign up with the correct gym.
Make it easier for potential clients to get all the information they need in order to determine whether they sign up with your gym or not.
As well, you want pictures — a lot of quality pictures.
Don’t use stock photos.
People want to know exactly what equipment you have to offer.
If someone with a specific regimen wants to switch to a gym closer to home, and your website crosses their path, do you think they will be disappointed when they show up to your gym only to find out that you do not actually offer the machines you have pictured on your website?
Of course they would!
You would have wasted their time, and yours.
You may not have the best camera equipment to capture your machinery, but post them anyway.
Pictures can be changed on your website as your acquire better quality ones over time.
2. Educate Your Potential Clients
On top of having a great website, you want great content to pair with it.
Content will help your SEO rankings in search engines so that your gym is found easier and quicker in Google searches.
But, as well as boosting your SEO ranking, you want to create content that will connect with your target audience.
Providing your potential clients with educational information pertaining to their goals and pain points will increase the chances of them joining your gym.
Try blogging — write about nutritional benefits of dieting, best dieting plans to partner with different workout regimens, or even about the effect exercise has on your mental health and not just physical.
If you are not into writing, try creating vlogs (video blogs) that you can post to still provide value for your potential clients.
You could even do both.
Produce a vlog, and then create a blog around the core message of your video, or vice versa.
Having two forms of content will attract a broader range of people.
3. Engage On Social Media
Having social media accounts are equally important as having a website.
Social platforms are a great platform to share your content on as well.
People are extremely active on social accounts.
Facebook and Instagram are two main platforms that will help generate quality traffic to your site.
You can post on both social accounts and use your location and relevant hashtags to attract your target audience, or you can even use paid advertising and choose what demographic you want to target.
People trust other people’s reviews.
Ask existing customers to follow, like, and review your social accounts to help promote your page to potential clients.
4. Have A Quality Logo And Graphics
If your brand doesn’t connect with potential customers, the points made above won’t help you.
Think about advertisements you see online.
If their logo looks like your seven year old cousin created it, you probably don’t click on it, do you?
You don’t have to spend $10,000 on a logo, but don’t spend $5 either.
Your logo is part of your brand identity — how people will come to know and recognize you — make an up front investment on a quality logo, and it will continue to pay off over time.
As well, if you do not have the skill set to produce quality graphics for advertisements to promote your new classes, discounted products, or discounted membership renewal prices, consider partnering with an outside agency.
If you are posting graphics on your website and social accounts, you want them to be something that captivates your target audience’s attention, not something they will glaze over.
5. Share Your Story
Last but not least, create connections and be relational by sharing your story.
Everything you do should be a representation of who you are and what you stand for and value.
Originally published at blog.phnx21creative.agency.