It’s kind of a no brainer these days that every business needs a marketing strategy.
For some businesses that may be outsourcing (paying another company to take care of their marketing efforts), but for others, especially small or starter businesses whose marketing budget may be limiting, your marketing strategy rely’s on your own efforts…and that can sometimes be overwhelming.
But, have no fear…inbound marketing is here!
With the various software products out there, implementing inbound marketing tactics into your own marketing efforts has become simpler yet effective!
What Is Inbound Marketing?
Inbound marketing is focused on bringing customer’s to you, rather than having to chase them down.
You do this by creating content that provides value to your potential customers.
You provide value to your potential customers by first understanding what need your product or service fulfills for people, or the problem that it solves.
Once you have a firm grasp on the importance and benefit of your product or service, you can then turn around and share helpful insight to your target audience.
Inbound marketing also focuses on serving the customer through every step of the buyer’s journey.
HubSpot, describes the Buyer’s Journey as:
“The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service. The journey is a three-step process: 1) Awareness Stage: The buyer realizes they have a problem 2) Consideration Stage: The buyer defines their problem and researches options to solve it 3) Decision Stage: The buyer chooses a solution.”
Inbound marketing’s aim is to provide value for the potential client through every step of the buyer’s journey.
With four steps.
Attract, convert, close, and delight.
Your attract phase is mainly focused around creating content that will answer the questions your ideal customers are searching in Google.
If you sell brooms you may write blogs like “5 Things The Perfect Broom Should Do” during your attract phase.
During your convert phase, your focus is on taking your site visitors and making them leads.
The best way to do this is to have a form they fill out to receive a free offer in return for their information.
You can offer free consultations, eBooks, infographics, ect. in exchange for their email.
Once you have their information you can begin to nurture them with more relevant offers and information.
This moves you into your close phase.
The best way to do this is by continuing to nurture your current leads through offers or more content that will position your business as an answer to the need they have.
Once you close a deal you move into the delight phase.
You don’t stop nurturing and providing value to people just because they have become a customer and already made a purchase.
It is actually a proven fact that it is simpler and cheaper to up sale a product or service to a preexisting customer.
As well, you want to please your customers so that they continue to use your product and services, and tell their friends about your business.
What Are Some Inbound Marketing Tactics For Small Businesses?
Inbound marketing is an entire world in and of its own.
However, there are a few tactics and practices you can implement into your marketing strategy, especially if you are just starting off or are a smaller business.
1. Content Creation
Depending on the form of content you choose, content creation is completely free.
Making YouTube videos?
Of course, this does not account for any software you may purchase to edit your videos or publish your writing.
Blogging is a sure way to start increasing your SEO rankings and driving more traffic to your website.
If you are at a place where you cannot build a blog page on your website, start by using a free platform like Medium.
Go on, start writing things that your target audience will receive value from and that will educate them, and you will surely start building a following.
You can always link your website into your profile.
A basic YouTube subscription is completely free as well.
You can film informational videos on your iPhone or Android and upload them straight to your profile.
There are other forms of content such as podcasts (get a free SoundCloud subscription), eBooks, infographics, how-to’s, product/book reviews, ect.
2. Social Media Marketing
Posting content to your social media platforms is one of the easiest tactics for driving traffic to your desired page.
However, social media marketing is more than just throwing new and repurposed content up on your profile.
There is power and benefit by staying human and transparent in your marketing tactics.
Don’t become the person who just posts their own blogs every single day and nothing else.
Have an opinion, a voice, a sense of humor.
Use a relevant and trending hashtag and throw in your opinion or a snarky comment.
Post a relevant link that you read and enjoyed.
Chances are someone else will to!
Or, if you still want to drive traffic page to your page, write an opinion post in light of someone else’s post.
Engage on as many platforms that your target audience are using.
Instagram is a great place to show the culture of your business, and is great for driving local attention to your site.
Other platforms include Medium, Google+, Quora, Tumblr, Pinterest, and LinkedIn.
Engaging on social platforms and creating content are a great start to your marketing strategy.
If you are doing nothing, you can expect nothing.
But, if you start somewhere, anywhere, you can guarantee that with patience and time you will build on a following on your different platforms and start creating content and offers that attract your target audience!
Originally published at www.phnx21creative.agency.