The Branche ICO Token Sale is Live!

The Branche Blog
Keeping Stock
Published in
2 min readDec 5, 2016

We’re all very happy to announce the beginning of our ICO token sale! Our Branche Loyalty Tokens are on sale for Ether, at $5USD per token.

Web signups and the smart contract went live this morning and we’re already taking deposits!

The contract will stay open for 4 weeks with a token bonus for each of the first 3 weeks.
week 1–20%
week 2–15%
week 3–10%

Here are the rules of our Fair ICO (all tokens paired against USD) :
1
. $5 BLT/USD
2. Funds must be deposited in Ethereum
3. 500,000 Ethereum cap
4. Proportional refund contract uses the target cap of the contract to generate
the final deposit value kept when the cap is exceeded.
a. keep = (deposit * target) / raised
b. refund = deposit -keep
5. Token Generation Formula
a. The branche loyalty tokens will be created using the ETH/BLT value,
multiplied by the final kept deposit, with the bonus added the total BLTs
created at the end.
b. ( [ETH] / [BLT] * [KEEP]) * [BONUS] = TOTAL BLTs CREATED
6. Refunds open on January 3rd 2017 at 12:00AM EST if the cap is exceeded

For more information and detailed financial projections, download or read our whitepaper at:
http://www.digitalescrowservices.com/BrancheWhitepaper.pdf

Or for a quick overview of the financials, you can watch a short conversation between CEO John From and CFO David Ewart, where they discuss and summarize the financial projections:
https://www.youtube.com/watch?v=WaZ8p8tyNo4&t=4s

In order to participate in the ICO you will need to follow these steps:
1
. Go to www.branche.io/ico
2. On the sign-up page, enter your name, mobile phone number, and a
password.
3. Enter the 2FA pin that will be sent to your phone via SMS.
4. Enter the Ethereum address you will be sending from, and register the
address so you can track your contributions
5. Once you have one registered, the ICO contract address will be displayed. 6. Go to your Ethereum wallet and send your donations to that address.
7. Please register all subsequent addresses you wish to donate from with us,
we use this list to ensure we can securely provide admin refunds in the event
of lost keys etc.

If you do not have, or do not know how to use Ethereum, but wish to purchase Branche Loyalty Tokens, you can contact us directly at “info@branche.io” and we will attempt to assist you with using Ethereum, or send you instruction on how to “manually” participate using fiat currency.

As always, we are always happy to answer any questions you may have.

You can contact us at: info@branche.io

Learn more about us here: http://www.branche.io/aboutus

And you can signup for regular news and updates here: http://www.digitalescrowservices.com/branche/signup

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The Branche Blog
Keeping Stock

Branche enables financial relationships, connecting people to create and access micro-credit services on their own terms.