Odds are, your doctor didn’t check your breasts for lumps the last time you went in for a physical. (You do go in for a physical every year, right?) Well, maybe he should. And maybe you shouldn’t wait for him to do it for you.

The New York Times’s “Well” blog on Monday profiled some of the photographic subjects of the Male Scar Project, an offshoot of the better-known Scar Project. Created by fashion photographer David Jay, the original Scar Project sought to strip breast cancer awareness of some of the sanitizing effects of its ubiquitous “pink ribbon” logo by graphically depicting the disease’s physical ravages.

About 2,400 men are diagnosed with breast cancer every year. As Well explains:

As in a woman’s breast, the duct cells in a man’s breast can undergo cancerous changes fueled by hormones that influence the growth of cells. It is not clear why some men get breast cancer while most do not, but risk factors include a family history of breast cancer, inherited gene mutations, radiation exposure, extended occupational exposure to certain chemicals or intense heat, obesity, liver disease, alcoholism, and other cancer treatments.

Men account for fewer than one percent of breast cancer cases, but those are much more likely odds than, say, hitting the Powerball. That alone is a good reason to start feeling yourself up in the shower. Which you should have been doing anyhow.