Prabin Deka
Sep 19, 2018 · 2 min read

People want to track information from multiple sources, in Google Analytics, so that they can use things like Google Data Studio to consolidate information.

One can gather Bitly (and other URL shorteners) click analytics in Google Analytics quite simply, if the link is to a Google Analytics enabled asset, like a website with a Google Tracking ID (Google’s very own ‘Pixel’ :)) — a UA-XXX number attached to it. Here is how.

Creating a link in Google’s Campaign URL Builder

  1. Use Google’s Campaign URL builder: to build your link as shown in the video below.

Note: It’s important to set up the parameters correctly as your analytics report would show those. Here is a guide.

utm_source: Example ‘google’, ‘facebook’, ‘website.’

utm_medium: Example ‘email’, ‘facebook’. In the example below, I am setting up the link say to do an email campaign.

utm_campaign: my campaign name.

utm_term: the SEO terms I am targeting.

utm_content: this is a tag to use in case you are doing an A/B test. Example, this is a text link so, say, ‘text_link’.

2. Authorise Bitly: If you do not have a Bitly account, you will need to create one. In case you are using some other service like, copy the link and paste it in

3. Shorten URL: click on ‘Shorten URL’, as soon in the example.

4. Test the setup works: Copy the URL in an address bar. Access the URL once to see everything is alright. Go to Bitly analytics to see it’s tracking the URL.

If everything is hunky-dory, you are ready to go!

fig1: Create a bitly URL using Google Campaign URL builder

Looking at Real-time analytics in Google Analytics

  1. Go to GA: Google Analytics -> REAL-TIME -> Traffic Sources

2. Check params: See if the User, Medium, and the Source data appear as expected.

fig 2: Track your Bitly URL in Google Analytics

You are all set! This information can now flow through to any analytics report that pulls data from Google Analytics.


Simplify Technology for SMBs

Prabin Deka

Written by

Father, husband and co-founder of Kenekt Digital ( Passionate about simplifying digital for Australia’s SMB industry.



Simplify Technology for SMBs

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