It is asked whether, in fact, the leader makes propaganda, or whether propaganda makes the leader. There is a widespread impression that a good press agent can puff up a nobody into a great man.
- Edward L. Bernays, Propaganda
Most people get uncomfortable when they hear the word “propaganda”.
I get uncomfortable in the absence of the word. The word “propaganda” comes from “propagation”: the spreading of something (as a belief) abroad or into new regions.
I am a propagation planner. Like my mentor Griffin Farley (RIP).
Your everyday is determined by what propaganda you practice. Are you bias towards tall people? Hate introverts? Love extroverts? Well, you weren’t born to do any of the above yet propaganda (and the people who practice it) has elegantly persuaded you to choose up.
Ever since I realized that truth is not valued as much as emotions in this society I have studied the ways of the propagandist.
In order to change the culture, to elevate the culture you must elevate the people of the culture. The best way to elevate the people of the culture is to elevate the leaders of the people.
My contribution to the culture I choose to live-work for is to act as an advisor, a guide if you will. Leaders come and go but their prefects can last for generations. The work I do is to keep these leaders in good public standing.
Two in particular are Sickamore and Sheck. Both hailing from New York but from different generations. One is the spiritual advisor to Travis Scott and YG and the other is a Spaghetti Boy. Two weeks ago neither had heard of @Medium and today both are published authors on the platform.
It was an accomplishment of mine to influence them to join Medium but it is not enough. I want to recruit the other undiscovered leaders of my culture so that we have various generations and backgrounds represented in the coming cultural revolution.
The vision here is that dominant society will no longer be white washed and immoral. Counter culture will become dominant with measures of ethics and artistic integrity balanced. I’ll let OG Propaganda say the rest:
The answer is the same as that made to the old query as to whether the newspaper makes public opinion or whether public opinion makes the newspaper. There has to be fertile ground for the leader and the idea to fall on. But the leader also has to have some vital seed to sow. To use another figure, a mutual need has to exist before either can become positively effective. Propaganda is of no use to the politician unless he has something to say which the public, consciously or unconsciously, wants to hear.
Edward L. Bernays, Propaganda
To all you leaders out there, who don’t wanna be on Instagram where the brands’…all up in the posts, all in the images, advertisin’…then come to a propagation planner you can trust.