The Key Infrastructure of Crowdfunding Site

Avinash Gavai
Ketto Blog
Published in
3 min readOct 26, 2018

Creating a crowdfunding website may sound a tough task when you look at the big names like Ketto. But these may not be fit for all the regions and project types. Some fundraising campaigns may need local payment methods and dedicated websites that make it necessary to launch first-party crowdfunding sites.

You can also build a crowdfunding website to raise funds for your projects. To make the crowdfunding project a success, you must ensure that your fundraising site has some core functionalities. The following are the must-have features of a crowdfunding website:

1. Infrastructure

A successful crowdfunding site mostly depends on its infrastructure which defines the functionalities of the site. There could be many forms of crowdfunding infrastructures but none works better than those sites utilize WooCommerce in case of WordPress.

2. Payments and Withdrawals

This is the bread and butter of a crowdfunding site. Before launching any crowdfunding site, make sure your payment system accepts local and international payments and withdrawals. A smooth and user-friendly payment system will definitely ensure the maximum number of fundraising activities on your site. This is something that matters to every campaign runner and the investors.

3. Money Management

You are not done with just a smooth payment method. You have to go one more step with how you manage those funds. The policy includes how you disburse the money among the stakeholders and the system that ensures this management. Some systems ensure instant disbursement of the money among the stakeholders.

4. Trust

People never invest money on anything they don’t trust. Since it is all about money, trust has to be in the center of everything. If you can not build a site that people don’t trust, neither people will run fundraising campaign nor they will invest on any campaign running on your site. You can only build trust by fair monetary policy, security of your website and project management. WP Crowdfunding helps a lot get it done.

5. Rewards

You need to inspire people to run a campaign or invest on them to maximize the number of the campaign and investments. People tend to grab offers rather than going for flat packages. Announcing rewards on successful campaigns thrives fundraising goals and stimulates the people to engage more. WP Crowdfunding offers reward options in fundraising projects.

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