From UX Designer to Videographer

Kevin Acosta
Nov 5 · 3 min read

When I thought of being a UX Designer I never really thought about what that actually meant. I didn’t think about all the experiences that encompassed a website. I thought that when you were assigned to be a part of a project, you wouldn’t have to wear multiple hats if you are a UX Designer than that is your job and nothing more, you design websites and that it. Man, was I wrong?

I had decided to take a Practicum class at school, in this class we would work with a real client and provided them with either a brand new website or we would recreate their current website to better attract more visitors. The client we worked for was Utah Community Health Connect. They are a local nonprofit organization that focuses on helping those who need medical help find affordable choices and connect those patients with doctors who are willing to work with them.

One of the main concerns they had for the website, was the lack of resources to persuade more doctors to work with these patients. We were tasked to recreate their current website and have it tailored more towards recruiting more doctors and getting more patients.

Angie and I were tasked to create three videos that would serve as part of the resources used to recruit more physicians. Now I don’t have many videography skills. I can edit simple things and I can shoot a video, but the hardest part was trying to tell a story through these videos. Now Angie is a film student, and she has acted and worked on other projects, and she understood how to tell a story in under a minute.

One thing that I found was similar between UX design and film is it all begins with a wireframe or a storyboard. For us to achieve the mood we wanted to set in these videos we had to storyboard or wireframe the questions we wanted to ask, how we wanted the interviewees positioned, did we want to light, the scenes, where did we want to interview in their offices, or in the lobbies? There was so much that we had to take into consideration, just like in creating an experience on a website or app.

Now we didn’t have much say on what went on the website itself but we felt that we contributed a lot to how the mood of the website was supposed to feel, for recruiting physicians. This is the most important thing that I learned form this project. you can create a stellar website, it may look and function close to perfection. But if the other elements of the website don’t match up in tone and feel. Then your website will fall, and it won’t be as successful as it could be.

To see the Utah Comunity Health Connect Website click here.

To see the videos click here.

Kevin Acosta is a student in the Digital Media program at Utah Valley University, Orem Utah, studying Interaction & Design. The following article relates to Utah Community Health Connect in the (DGM 270R Course) and representative of the skills learned.

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