Curiosity May Have Killed the Cat, But it Makes the Marketer
The biggest skill from anyone I’ve ever worked within marketing, without a doubt is being curious.
SEO is a great example of this, what used to work in the past, is no guarantee that it will work in the future.
Standing still is going backwards.
Yet in general, people don’t like change — even though we live in a world where the only constant is change… (Some say an internet year is 7 earth years!)
The key to being the one leading vs following, starts with curiosity:
- I wonder what would happen if I tested…
- This new invention looks interesting, what does this mean for us?
- What if you combined X with Y? (Idea sex!)
- What did I learn from what we just did?
- How would I improve it next time?
Continuous improvement and innovation only come from questioning what works and why you do things…
There’s rarely a single way of doing anything.
Once you’re curious about a problem, you can start to explore different routes and find ways to simplify, evolve and improve.
About The Author
Kevin Gibbons is CEO of Re:signal. You can connect with him on Twitter, LinkedIn and Facebook.
