The best content tells a story, has a great hook and leaves people wanting more…
In this fascinating TED talk, JJ Abrams explains how he creates mystery:
The biggest skill from anyone I’ve ever worked within marketing, without a doubt is being curious.
What’s the number one mistake marketers make time and time again?
There’s always a challenge in avoiding the shiny objects, in order to focus on getting to where you really want to be…
Once you’re in the office on Monday morning, trying to be proactive vs reactive is easier said than done…
You can’t just let stuff happen to you, you need a plan to make it happen. My recommendation is…
I don’t think I’ve ever published an article on a Saturday before.
I’ve definitely written them, but I’d always wait until Monday to hit the publish button and promote…
Coming up with ideas to write about is hard...
As with my post yesterday, the hardest thing is to start. Once you’ve put pen to paper, it all becomes a little easier. It’s the same with ideas, you need to get them out of your head and written…
I used to write a lot.
As you’ll see, most of my blogging profiles are pretty inactive these days…
However, I really want to get back into writing — the issue is my idea muscle is out of exercise!
Last month, there were a lot of mixed messages at Pubcon on if Google’s disavow file is now redundant.
This is mainly because penguin is now baked into the core algorithm, and the theory is that SEOs may now just be giving…
Last week, myself, Irma, Sam, Raphael, Nicole, Marion and Chelsea headed to Las Vegas for Pubcon 2016: