Facebook Ads and Chatbots: Name a better combination, we’ll wait
Let’s all recall that Facebook ad that almost made you buy something off the internet. Or maybe you already have it resting on your coffee table. Don’t worry, we are guilty too. But ads being so attractive and easy to access makes it difficult to not buy something, even though we might need it or not. And ever questioned that why do we see certain types of ads only on our social accounts? This can be called the current social media scenario. Primarily, social media like Facebook, Instagram, WhatsApp, and many others were used only for personal use and to maintain personal interactions but now brands are on board with them to convert these platforms into a valuable tool for building a customer community and better market reach. One such platform we will discuss today is Facebook.
Why Facebook? With more than 2.7 billion monthly users and an amazing messaging platform like Facebook Messenger, it’s a no-brainer to say that Facebook is a breeding ground for brands.
But talking about Facebook ads without messenger chatbots is like getting a cake without any icing. Both are incomplete without the latter ones. Instilled with chatbots, Facebook ads offer a great way for a customized conversation between a brand and a customer. Rather than linking an ad from Facebook’s feed to other websites, now Facebook Messenger becomes the endpoint of the ad where the customer is redirected to. This Facebook feature enables users to instantly communicate with your business by clicking on your ad. Users can have a chat or ask a query about any product or in general about your brand, just like they would chat/talk with a human agent.
Coming back to the question asked in the earlier part of this blog about seeing particular ads on your feed. This is because brands use collective data and analysis to target a certain group of audiences to see a particular ad. There are online surveys that help them for the same. Once the targeted audience is decided, they can see the ads on their feed and if interested then they can contact the brand by clicking on it. Usually, these ads have Call to Action (CTA) buttons that redirect the customers to the brand’s messenger page. Here the role of the chatbot starts from. Instead of making potential customers wait for responses, brands incorporate their messaging page with automated replies using chatbots. Chatbots increase the chances of finalizing the deal with its readiness and not making customers wait. One more attribute of chatbots that is customer’s favorite is that chatbots never forget anything. They come instilled with Customer Relationship Management (CRM) that collects all the input given by customers and stays in the database. So, information about a lead will automatically be sent there.
Facebook Ads + Chatbots = Boon for your Brand. How??!!!
1) Readiness and Accessibility of Chatbots
It’s not necessary that customers are going to click on ads during office hours only. So, to avail services anytime, anywhere chatbots are opted for. Not only is this 24x7x365 availability but its instantaneity is also adored by the users. Rule-based chatbots help respond faster than any human agent could ever do. Chatbots are imprinted with replies for all human situations which makes the response time almost negligible. Because of this, one cannot put a number on the queries that a chatbot resolves in a day and overall, in a year. This not only pleases your customers but also relieves your human agents from the high traffic that they have to deal with. And in this fast-paced life, there is no one who likes to wait for replies, so instant replies are going to win more leads and eventually more sales. Close deals with quicker and on-point replies.
2) Make Customers Stay on Your Site
In web analytics, Bounce rate refers to the number of users that exit your website after viewing one page, rather than navigating to subsequent pages on your site. Keeping a check on your bounce rate helps you know the effectiveness of your content and design and whether it’s attracting further interest in your site or not. What chatbots do is that they reduce this bounce rate. Chatbots themselves ask questions related to data input to the customers rather than redirecting them to other pages to fill out various forms. The aim is here to not lose the customer’s interest at any given time, or they might for some other website or brand. Chatbots help to avoid the latter one by their spontaneity and witty replies. Their round-the-clock availability too plays a key role.
3) Focus on Higher Lead Generations
Lead Generation is the process of identifying buyers from crowds of people only there for queries and then cultivating them into potential customers for business services. Chatbots do this by guiding customers through your website and helping them at whatever stop they stand by. Facebook states that 53% of consumers are more likely to buy from you if they can message you. Also, Facebook Messenger has trusted and bother-free payment services too. Hence, that area is handled too.
4) Charm Your Customers with Personalized Messages
One more silver lining of using Facebook Messenger is getting in touch with each individual customer with personalized messages that can help you start conversations with buyers and can lead to the end. Many can question that they already use E-mails for the same and why to put extra effort into getting a Messenger bot. But studies have shown that Messenger open rates range from 70% to 90%, much higher than the 15% to 25% open rates you experience with email. These numbers are enough to justify why we have sided with Facebook ads and messenger bots instilled along.
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One cannot now imagine their life without social media and hence targeting this necessity is definitely a smart move that businesses shouldn’t delay. One more essential element for brand promotions and eventually success is to manage these social accounts and to build relations with customers. At Kevit, we are all ready with our team of messenger bots to help you. Get a look at our services at www.kevit.io or contact us at coffee@kevit.io for the same.
