The Smell of a Place

Aka the Keyko Manifesto

Keyko
Keyko
2 min readApr 19, 2020

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For anyone that’s ever entered a dōjō, there’s one element that seems universal…the smell. It lingers in the air, wafting about like a record of time. It tells a history of a place. The story of devotion to self-improvement; to a growing comradery; to mastering an artform. It tells the story of the Way.

Dōjō — The place of the Way.

Keyko is the place of our Way. Our Dōjō. It is here that we learn to master our domain and share our knowledge with those seeking truth. A place to rally our comrades to the cause and amplify our call to arms.

Keyko is a sanctuary. It allows us to be ourselves. A place to challenge the status quo and each other. With respect and admiration. It’s a place where we can dream our wildest dreams and then put them to work. It’s a place to be provocative. Test boundaries. Push the limits of mind, technology, economics, philosophy, governance, and soul.

Keyko is a place of honor and integrity. It emphasizes doing the right thing over all else. To do so, we must be fair and honest. Keyko is not a place for hyperbole and empty promises. It’s a place that demands hard work and practicing what you preach.

Keyko is open. Our dōjō is never shut to those who choose to enter, regardless of creed, belief, or background. For the fearless seeking truth, we are here to guide. Keyko asks only that you bring an open mind, and contribute back so that your experience informs the Way.

Keyko is unstoppable. Our goal is simple: to permeate the world with our ideas, our culture, and our artform. We see a world where Keyko technology is ubiquitous; Keyko philosophy is universal; Keyko disciples are everywhere. Keyko is not too big to fail. Keyko is too big to miss.

Are you up for the challenge? Then enter our Dōjō.

And while you’re here, please enjoy the smell…

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Keyko
Keyko

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