Here’s Forbes Advising Startups The Emphasis on “Naming” — What makes a “good” domain name
Good day folks.
The Forbes had an article today that talked about importance of having a good domain name. Along with reinforcing the importance of domains in general, they put together a list of qualifications for a good domain:
Make It Foolproof
Typos happen. While you can’t control the occasional fat-finger mishap, you can minimize confusion on exactly what people should be typing when pulling up your site. Omit slang (using “4” instead of “for”) and eliminate words that have multiple spellings. Additionally, avoid:
Mixing numbers with words: (gØØd-dØmain.com)
Hyphens: (good-domain.com)
Homonyms: (suite-domain.com)
Abbreviations (2cool-domain.com)
You get the general idea. In short, make it virtually impossible for online surfers not to find you.
Be Memorable
Your website isn’t only trying to wrest attention away from your industry competition; it’s actually fighting to be seen amongst millions of other registered domain names. Catchy and clever are must-have features. Test out ideas with friends to see if they love them as much as you do.
Embrace Concision
Using long, overly-complex domain names also increases the risk of typos or misspellings (or boring your audience completely before they even finish typing). Keep it short and sweet by using just one or two words, max.
(Source — Forbes.com)
If you like to compliment a good business idea, focus on a good domain anme. Bad domain name citing issues like domains that are too long, bland, or hard to type. I personally always look at two tests — the radio test and the billboard test. Here’s what each of these means and yes they’re pretty important:
Radio test — if someone were to hear your domain over the radio, could they remember it and type it correctly when they get in front of a computer or smartphone?
Billboard test — if someone drives by a billboard going 70 mph on the freeway and sees your domain, can they remember it and type it correctly when they get in front of a computer or smartphone?
Also, startups can avoid .org/.net. In my suggestion, even .co!
If you’re keeping things local, using .org or .net or other available choice is a potential solution to your domain name dilemma.
Is my domain name worth the investment?
Picture this, whatever you may consider buying, if its a short domain name, its a worth while investment. Think MARKETING. Compare the cost of buying a brand-able domain form KEYSOME, to the ease of word of mouth marketing it will bring to the cost of traditional advertising.
Billboard Advertising — $150,000/Month
Quarter Page Advertisement in the NewYorkTimes — $60,000/
Flip of a page, and boo..
Television Advertisement — $125,000 for 30 seconds.
Radio AD, 5x a day. — $30,000 per month.
Buying a good brand-able from KEYSOME costs just one time fee. No strings attached. Get you domain today. If you are looking to lease a domain, refer to our prospects. We charge as low as £ 69 per month.
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