Using AI to recreate shopping experience for the mobile era

Shinsegae DF created a completely new duty-free shopping experience for shoppers through collaborative efforts with Mycelebs- becoming the industry’s first mover to provide voice recognition and personalized product search.

Shinsegae Duty-Free is a global leader that has over 500+ luxury brands and a 2.61 trillion KRW (1.9 billion USD) annual revenue as of 2022. Committed to creating an exceptional duty-free experience, Shinsegae wanted to provide its users with a platform that offered the most comfortable and unique shopping experience.

Shop Duty-Free with Your Voice

Mycelebs built a voice-activated shopping app called ‘Say-Pick’ (or Souer in Chinese), offering Shinsegae Duty-Free (SDF)’s users a whole new way to shop duty-free. All you had to do was to press the record button and say what you were looking for.

Say-pick is an intuitive, smart duty-free mobile app featuring Mycelebs AI Keytalk search & recommendations

Thanks to Mycelebs’ powerful AI Keytalk search and recommendation technology, Say-Pick could understand the context of each search and recommend the most appropriate products among all 25,000 duty-free products available at SDF.

The search results were ‘spot-on’ because they were powered by real customer reviews. AI Keytalk uses Machine Learning and Natural Language Processing algorithms to create a live-updated, context-aware ranking of 25,000+ products based on actual review data.

As a result, Say-Pick’s users benefit from a reliable, unbiased, hyper-personalized product recommendation.

Say-Pick’s voice search also boasts near 100% accuracy, thanks to Mycelebs ASR Fine Tuning. This added to the fun and convenient mobile app shopping experience for duty-free shoppers.

The most unique duty-free shopping experience, by AI

Say-Pick app allowed SDF users to quickly and easily find products that best matched their search intention — among some 25,000+ items available. Being able to offer that level of personalization made Shinsegae’s shopping experience superior to the rest of duty-free brands.

Mycelebs AI Keytalk helped Shinsegae find a new competitive edge against its competitors

Soon, Say-Pick became a “beauty playground” for duty-free shoppers visiting Korea. The app was downloaded over 15,000 times.

Thanks to the app’s robust search logs, Shinsegae gained a unique insight into its duty-free customers and was able to make strategic decisions to boost its growth in the market.

Shinsegae Duty-Free’s partnership with Mycelebs brought them one step closer to their mission of “creating an enjoyable shopping experience for customers.” With the collaborative effort of Mycelebs, Shinsegae DF became one of the industry’s first movers to integrate AI technology.

“Shopping experiences through voice search is becoming an increasingly large market worldwide. Thanks to Mycelebs AI technology, we are now able to provide more comfortable shopping experiences to our customers and understand consumer trends to provide better services.“