An inclusive take on makeup, for all types of beauty
Sephora partnered with Mycelebs to make the world’s largest beauty database, providing live updated information on the trendiest items and easy product discovery for all its 4,500 products to its wide range of customers.
Dedicated to creating an inviting shopping experience and inspiring fearlessness in the community, Sephora is one of the biggest beauty retailers in the world. With both offline stores in over 45 countries and a robust online shopping platform, Sephora has a broad inventory of products from 360 carefully curated brands.
Trends come and go, but nothing compares to the beauty industry when it comes to fast-paced change. With makeup brands making bolder, more fearless decisions to inspire diversity and inclusiveness, products are being launched every season. Now, there are thousands of brands and millions of products to choose from.
So many options, So little space
Sephora’s quick adaptation to the newest trends makes them one of the most popular stores both on and offline. The problem was that the lack of shelf space limited them to display only the most popular or latest items. But with so many different types of beauty — not everyone has the same taste. They needed a way to make navigating through thousands of products easier.
Another factor of consideration was the growing tendency of consumers to leave their own reviews online. Beauty influencers, social media stars, and professional reviewers all had something to say — but most of this information was dispersed around a variety of platforms.
A lot of the information coming from reviews contained lots of slang and typos, many of which originated from beauty trends themselves. The reviews held rich information but were unstructured, and seldom accounted for in search and recommendation modules.
The evolution of beauty and shopping
Mycelebs created the Glamai App to act as Sephora’s AI beauty assistant — providing personalized product recommendations and a seamless product search with AI-powered data. Categorized by more than just Brand or color, context-aware Keytalk units made it possible for users to search for products that suited their preferences with 14 beauty categories such as use occasion, user reaction, style, texture, and rankings.
This allowed Sephora to fully utilize all data around their beauty products, and help their users find the right products — whether they were looking for something “for Disney World” or a “fun pop of color.”
Shopping for beauty products made simple and unbiased
Sephora’s partnership with Mycelebs created the world’s largest and most comprehensive beauty database. It empowered users to discover products that were closest to their personal taste, even if lesser known. All styles of all brands could be discovered easily, with the use of Keytalk search.
Through Glamai, over 75 million recommendations on specific troubles and needs have been made to help solve user’s problems. Navigation through product inventories became simple and unbiased.
Finally, a truly inviting shopping experience
Through live-updated data, users were able to see the latest live-updated information on 4,600 products. It allowed them to find and compare products with a simple click — or even with their voice.
As a consumer-centric AI beauty database, Glamai helped Sephora in achieving its mission to create an inviting experience and inspire fearlessness. The customer-friendly platform not only made the shopping experience more personalized than ever — but it also curtailed workloads and costs for sellers through AI automation.
With such a broad inventory and a diverse audience, customer experience needs to be tailored to suit all possible users. The process of making user-focused personalized recommendations is easier and faster with Keytalk.
