Cord Cutting is the new trend, and streaming might be next?
Cord cutting is the act of canceling your cable or satellite TV subscription and replacing it with alternative viewing solutions such as streaming services, antenna TV, or even just buying DVDs.
How Cord Cutting Works
Cord cutting works by getting rid of your expensive cable or satellite TV subscription and replacing it with an alternative solution that is usually MUCH cheaper. The most popular alternatives are streaming services like Netflix, Hulu, Amazon Prime Video, Sling TV, and many others. These let you watch TV shows and movies without having to pay for a cable or satellite TV subscription.
Why You Should Cut the Cord on Cable TV
There are several reasons why cord-cutting is becoming so popular. The first reason is that it saves you a lot of money. The average cord-cutter saves about $100 per year by ditching their cable or satellite TV subscription. That’s a pretty significant amount of money that can be put towards other things such as vacations, debt payoff, or simply saved for a rainy day.
Another reason why people are cutting the cord is because they’re tired of being tied down to a single location in order to watch their favorite shows. With streaming services like Netflix, Hulu, and Amazon Prime Video, you can watch whatever you want wherever you want. All you need is an internet connection and you’re good to go. This is perfect for those who travel often or simply don’t want to be tied down to one location.
The final reason why cord-cutting has become so popular is because there are now more choices than ever before when it comes to alternative viewing options. In the past, your only real option was to get a cable or satellite TV subscription which limited your choices quite significantly. These days, however, there are dozens of different streaming services available each with its own selection of movies and TV shows. This gives viewers unprecedented choice when it comes to what they want to watch.
“Stream-cutting” might be next to go
As seen in the benefits above, expensive prices in maintaining TV and the increased diversity of content choices was the main reason for cord-cutting. But rising prices in the streaming industry and the flexibility of content available on other free options might actually put streaming in the same position as satellite TVs. With apps like YouTube, people can now watch so much more original content produced and starring their favorite stars, at much cheaper prices.
If streaming industries don’t keep their content on point — there is no telling how much longer they have left. With customers looking for cheaper, better, more interesting options, businesses now need to understand and cater to the needs of their customers more than ever.
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