Indie Films are undervalued, and originality is dying.

Ridia Chang
AI Keytalk Blog
Published in
3 min readFeb 19, 2023

Each year, box offices release blockbuster movies with star-studded casts that top the charts for weeks in a row. This along with the arrival of original films in streaming services is creating a decrease in movie goers, setting a very bleak environment for indie filmmakers around the world.

Photo by ShareGrid on Unsplash

The bias in the film market is no secret nowadays. Big productions with heavy production costs and marketing is now becoming the secret to success in the movie industry. To earn commercial success, many movies are produced with the same content that earn the favor of pop culture: action, violence, sex, sports, and romance — which in turn lead to a gradual death for indie filmmakers who focus more on creativity and originality of content.

Theoretically speaking, commercial films and productions are not wrong, this is just a form of business. However, indie films that are capable of spreading social messages, raising awareness, and creating a revolutionary view in the film industry is finding it harder and harder to retrieve investment and bring attention to their work.

What does this mean for viewers? This means that we are slowly becoming accustomed to watching different movies with the same theme. Every year, we find horror movies about ghosts, haunted houses, and zombies. Seemingly every few years a new hero movie spinoff is made with teasers popping up every time we open a laptop or scroll down a phone screen.

Viewers are used to selecting and watching from content that is available and easy to find. And since many indie movies fail to be noticed in a sea of commercial films, creativity and diversity is being lost.

Despite their failure to gain popularity and retrieve investment, indie films — when given the chance, can be quite impactful in the industry. And when indie films prove a certain theme or topic to be test-proof, commercial films follow quickly behind, hoarding in money and viewers for year after year until a new theme starts to become popular.

People should have the right to find movies and films that ring true to their personal preferences. Sadly, they are rarely given the opportunity. Products like Movie Deep Search allow all movies with an equal chance to be discovered and allow people to broaden their view of films, to discover their true interests and pursue the consumption of films they believe should be praised.

Deep Search allows directors, actor/actresses, film crew, and script writers to continue creating new, innovative, and creative content that has the potential to change the world.

With so much information available on the internet today, we are caught in a faulty assumption that we are able to look for anything we want. In reality, the web is greatly biased and niche sectors like the indie film industry is suffering due to this popularity bias.

Since many AI algorithms that exist today use data from the web, they are opt to making the same mistakes as we humans do — which is to lean in favor of commercial and popular topics due to the sheer number of data available to them.

Using a different methodology, Deep Search analyzes semantic relationships and creates sophisticated links between the films and reviews so that films can be found and recommended based on their semantic attributes and not just by the quantity of reviews available.

Able to be adjusted according to personal taste, Movie Deep Search allows all movies to have an equal chance at being discovered, while giving its users the opportunity to find movies close to their niche.

The minority holds great power and creativity, and Deep Search can be the next way for indie films to finally find their space to shine.

Find us now, live on Product Hunt, or on our official website https://www.mycelebs.com/deepsearch

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