Reconnecting people through stories — How KakaoPage increased transactional value up to 200%
KakaoPage found a way to connect all their 200 million users to their favorite works using semantic-aware Keytalk.
KakaoPage is one of the leading players in the webcomic and web novel industry. Making story content to connect the world, they focused on developing their IP portfolio to house more diverse stories and create a larger user base. As their inventory grew faster, new readers began to flood into their platform.
They soon realized that using the conventional methods of product search couldn’t satisfy their diverse range of readers — all with different tastes and preferences. Their team needed to grow strategically, but having to monitor all categorization and labeling processes limited them from making bolder, bigger decisions that would further enable their growth.
Automated Data and Semantic Aware Search
With Mycelebs, KakaoPage found a way to automate the process of labeling their items with AI-powered data. This allowed them to curtail work on day-to-day tasks and made it possible for operations to run at lower prices.
Keytalk’s semantically aware traits made it possible for KakaoPage to provide its users with a better way of product recommendations. It solved the problems of underperforming content by enabling users to better discover their long-tail items. Whilst only a quarter of its items excelled with its prior algorithm, Keytalk Suite increased visibility for all its items, increasing transactional value up to 200%.
Stories to Connect Everyone
Keytalk is the perfect addition to KakaoPage because of its user-centric approach to data. It provides seamless integration and boosts product discovery, making it easier for KakaoPage’s users to engage and interact with the platform. By retaining and acquiring new readers through the new search and recommendation system, the platform was able to create a lively environment for its readers to engage with.
KakaoPage is now able to focus on what they do best — making stories and connecting users with their stories. With a platform that enables so much participation in the creative process of discovering web comics and novels, KakaoPage set itself apart from its competitors, and improved its customer loyalty. Keytalk became the easier, more efficient way of providing user satisfaction and managing data.
“Mycelebs’ Keytalk allows our users to engage with other readers via KakaoPage platform as they would in real life. It’s opened up new dynamics of enjoying web comics and novels — and as a result, we’ve experienced our revenues and DAUs skyrocket.” (Joy Lee, KakaoPage)
