Your app needs a new search bar to grow.
The search bar hasn’t changed much since the 1990s when the likes of Lycos, AltaVista, and Yahoo emerged. You type in the keywords and the search algorithm reveals a list of web pages it deems most relevant.
This conventional search method has served us well for many decades, then came the Pandemic, which exploded the online space. As we spent more time creating and consuming things online (and mobile), the archive of everything online grew exponentially.
Each day, we’re creating mind-boggling 2.5 quintillion bytes of data on the internet. We created almost 90 percent of the data that exists online in the last two years.
From a data scientist’s point of view, that’s plenty of data to train machines to understand the human context. With so many technological advances in Artificial Intelligence, Machine Learning, and Natural Language Processing, it’s a waste not to create a search experience that’s more human-friendly.
Now, you’ll be wondering what a human-friendly search experience should look like. After all, we’ve become so accustomed to the conventional ‘search bar’ experience that it’s hard to imagine otherwise.
There could be many different forms, but the one Mycelebs has built looks very much like an advanced form of Instagram hashtags. We call it the AI Keytalk Search.
What the heck is the AI Keytalk?
Long story short, it’s a search mechanism that can be embedded into any existing website or mobile app to empower users to search with human terms.
Why is it superior to conventional search? Simply because it personalizes the search and recommendation experience to deliver more relevant search results. This is absolutely critical to increasing user retention for any modern app or web.
For instance, when we sit down to stream something at home, we often don’t have a clue what we want to watch. So we scroll through the list of recommended films, but we end up with the same ‘most streamed’ or ‘just launched’ titles over and over again.
And if you were to search, you have to think about the title of the movie, or who’s starred in it, or who’s directed it… and it’s all so very frustrating.
Up your “long-tail” search game.
Solving the Netflix problem (as explained above) can be very easy with the right search and recommendation mechanism. In particular, one that’s designed to help improve the long-tail content discoverability.
With the AI Keytalk, your users can discover new content with human-friendly, context-based terms like “highly imaginative,” “family-oriented,” and “for a cold winter night.”
Each Keytalk unit like “highly imaginative” is connected to hundreds and thousands of contextual data—mined from various data sources such as the open web, social media, and even the app’s internal data. Using multiple machine learning algorithms, Keytalk is trained to score each contextual data so they weigh in differently.
The result looks like this:
See how many Keytalk units are tagged in each movie, and how many movies you can find using each Keytalk unit? It’s massive!
It’s a proven way to grow an app.
The purpose of using AI Keytalk is to expand the scope of the search and recommendation, based on which attribute of the movie you liked. The same can be applied to any industry that can benefit from long-tail and personalized search features.
The beauty of the AI Keytalk is that it’s so intuitive. You can incorporate it into any existing web or app, and users will start interacting with it in a matter of hours.
It’s true: when KakaoPage (Korea’s #1 story IP company and sister to Tapas media) introduced AI Keytalk in 2019 their Keytalk search volume surpassed 130M in less than a year and their daily transaction value doubled.
So the moral of this story is — if you’re looking for a way to boost your app’s growth, you should make your content (or products) relevant, easy, and fun to discover. AI Keytalk just happens to be the best solution out there to facilitate it.
If you’d like to learn more about the solution, visit the Mycelebs website and get in touch with our team. We’re open to discussing a partnership, affiliation, or plain old sales!
