20 Most Expensive PPC Keywords

I have been busy with keywords lately and figured out that most expensive keywords are not addressed in a way they should, most of the studies focused on keywords list provided by SEMrush while I fully respect the data by SEMrush, I also noted that they have their own criteria to compile these list even if it does not match with real world data provided especially by Google keyword planner.

Some other most expensive keywords lists are pretty old now and data is simply outdated. So, there wasn’t actually any update list of most expensive keywords available to consult so I decided to build one myself.

Looking at the other lists, I were hoping to see Loans, Attorneys, Insurance etc. in the list but to my wonder I were exploring the world of mesothelioma and if you trust me, no other keyword niche is even closer to it.

The list I generated in form of Infographic contains keywords and their CPC taken from Google Keyword planner so there is least possibility of this data to be wrong by margin in near future. This data will help you reshape your marketing strategy if you are digital marketing agency or independent consultant.

If you are AdWords specialist and charging 10–20% of total spend, how about the niche where single click cost more than $1000? What will be the daily/monthly budget and just think about your share.

I suggest we start taking niche specific approach instead of targeting general audience, we’ll be more targeted, more authentic and we’ll earn more.

You can check my Top 20 Most Expensive AdWords Keywords