BIGGEST T SHIRT BRANDING TRENDS TO LOOK OUT FOR IN 2019 & 2020
Wearing T-shirt is no longer about the longing need to remain frugal and modest. T-shirts have evolved into an effective and communicative way to express oneself in ways we’ve never seen before. Think about it, wearing a printed T-shirt is almost the same as posting your status for the day or ocassion. We see people with happy or sad emojis printed on the Ts, we write our heartfelt quotes onto our Ts, and as you might have seen, sometimes we like plain Ts in the name of maintaining a casual energy allowing people to guess at your mood and feeling just as if the T-shirt is a kind of mysteriously artistic canvass. Now, here’s what to keep in mind when you create trendy printed Ts;
1. Great T-shirt printing is innovative.
The possibilities for innovation are not by any means exhausted. Definitive eras are always offering new opportunities for new innovative T-shirt printing (or what we call here at Kgabo Merch) ‘T-shirt branding’ but innovative T-shirt branding always develops in tandem with unconventional thinking, and can never be an end itself.
2. Great T-shirt printing makes the message useful
People brand T-shirts for a variety of reasons but this point is for the ones who create branded Ts as a business, you may be an entrepreneur in the clothing business or a public figure looking to capitalize on recognition and brand reach. But whatever you do, T-shirts are bought to be used so make sure that they satisfy all the touch-points within your customer’s journey. So they have to be functional, aesthetic or otherwise.
3. Great T-shirt printing is inspirational
The inspirational quality of branded T-shirts is integral to its usefulness because invariably what we consume affects our person-and-well-being.
4. Great T-shirt branding is relatable
A branded T-shirt should easily communicate the objectives of the designer, company or brand. So it should make the T-shirt talk. At best, it should be self explanatory.
5. Great branding is unobtrusive
As we mentioned before, T-shirts are about self expression and an expression of self that is not only
subjective but also objective. Your branding of the T-shirt should therefore be both neutral and
unrestrained, to leave room for the other people’s self-expression.
6. Great T-shirt branding is honest
It does not make the brand to be more innovative, powerful and high quality than it really it is. It does not
attempt to manipulate the consumer with promises that cannot be kept.
7. Great branding is long lasting
Quality, quality, quality is very important. Not only in terms of the texture of the T-shirt but also the branding or printing of the T-shirt, so an embroidery print is not such a bad idea but just avoid overdoing it. Furthermore, make sure that the message is strong to avoid being the throwaway branded Ts that came and left with the times.
8. Great T-shirt printing is thorough down to the last detail
Nothing must be arbitrary or left to chance. Care and accuracy in the branding process show respect towards your customer.
9. Great T-shirt printing is socially-friendly
Great T-shirt printing make important contribution to the preservation of positive progression in society. It conserves traits of good character and minimizes emotional and psychological pollution throughout the life cycle of the branded T-shirt. So be cautious on the degree of texture, understand the dangers of the ink used for print because sometimes T-shirt texture and the type of print used can affect customers in different ways depending on their skin conditions.
10. Great T-shirt is as little branding as possible
Remember, simplicity is the ultimate sophistication so concentrate on the essential aspects, and avoid being burdened with non-essentials.
To conclude, keep your customer in mind when you create your branded Ts, I mean you can’t print a winter T-shirt to sell inn summer or vice versa.
This article was prepared by Writer & Author Eugene Motsotsa For Kgabo Media
