How to Create a High Converting landing page? Experts Talk
Sales pages, landing pages, sales page design, high converting landing page, conversion rate, CTA, landing page tools, landing page builder, high converting product, irresistible offers, these are words I live with. It’s my business to deal with these things for the past ten or so years. When I look back and compare, I see that I’m still fascinated by the landing pages as I was in my early days!
I always keep myself open to learn new things and new views regarding the high-converting landing page. I see ideas here and there on the net; some are pretty good, and some are basic. Each of them has a choice of landing page builder. Some don’t use any landing page tools at all! But every one of them has their idea and presentation style.
I gathered some impressive views on the high-converting landing page in a private Facebook group, and I want to share their thoughts here. Clearly, they were hunting for potential customers in the discussions, but they also outlined some cool basics of creating a high converting landing page.
The group is private, but it’s open for whoever wants to join, so I highly encourage you to join the group free.
Discussion From Simran Wadhwani (1)
How to Create a High Converting Sales page or landing page?
We’ve always heard the phrase, “The First Impression Is the Last Impression.” A funnel’s primary goal is to create a first impression in less than 7 seconds.
But, there seems a mystery as to how to create a high-converting sales page.
Following are steps that every funnel must include to become a high converting funnel.
Headline — The headline of the funnel speaks it all. The headline has the power to grab your client’s attention for the next 7 seconds.
Credibility — Credibility is a judgment that the audience makes about how believable the communicator is. Thus, Credibility acts as a factor of decision making.
Sneak peek — Sneak peek acts as a trailer of the movie. Sneak peek gives an idea about what is going to be the end-result of the product.
Assurance — Assurance basically speaks more about the product, which promises people what exactly they will get from the product.
Social Proof — Social proof Increases the client’s trust towards the product; social proof can be video testimonies, text testimonies, number of signs ups/purchases popping up, etc.
Urgency- Urgency excites people to buy or claim freebies immediately. Urgency basically shows the limitation of the offer.
The image below shows an example of all the elements mentioned above.
All those elements put together in the right flow, with eye-catching images/ background, with engaging copy, makes a Highly convertible sales funnel.
Discussion from Simran Wadhwani (2)
How to make your Landing page/ funnel an automated Sales generator?
I’ve heard people saying funnels are money-making Machines in the business.
But is that really true?
I say yes; let me tell you How it works,
Imagine, You’ve hired a sales force that speaks to your clients, Tells them About your Product, Your Company, Focusing their problem and giving solutions for the same, Shows them the real results achieved by other clients and answers their concerns.
Do you think that’s enough to close the deal?
I know it’s a yes.
Now, Imagine Your sales page doing all of the above.
A Perfectly Optimised Sales Page does all of that; it can increase your sales from 5–20 times than before.
The image below is the template that shows how does high converting-funnel looks like.
I hope this helps you.
Discussion from Kushal Raj
How to build a High-converting funnel
These are the steps for building high converting funnel.
1. Irresistible offer
2. copy — persuasive copy
4. marketing strategy
5. lead magnet
6. Design of funnel — People first see your design, trust and after that, they read the copy
7. Testimonials — Build trust
8. Traffic — You should choose your traffic source wisely. choose where your audience mostly hangout it many Facebook, LinkedIn whatever it is
9. Follow-up asset — Follow up assets are like retargeting people without paying anything through email
Discussion from Chetan Funnel Builder
Process of Building High Converting Funnel
Been doing funnels and websites for many years.
Many people ask me what the guarantee my funnel will convert is.
The answer is nobody can give you a guarantee.
Even Russell Brunson can’t give you a 100% guarantee that it will make you huge money.
Building a high converting funnel is a continuous process that requires a lot of testing to make everything perfect for higher conversions.
- irresistible offer
- curiosity enticing copy
- marketing strategy
- lead magnet
- design of funnel
Do you think all this can be done perfectly in one sitting?
It happens over time by doing test, test, test, test, test, and so many tests then only after receiving enough data, we get an idea like
- What change should be made in the offer
- what change should be made in the copy
- how to create a design for funnel
- what strategy should follow for ads
- meaning you overhaul your funnel, then only it becomes a high converting funnel.
If you are not ready to do enough with your funnel, then you are hurting your own business. You don’t know what a small change in your funnel can do for you.
It may increase conversion or decrease as well, but there is no other way than testing if you want high conversion.
That’s the reason we have the concept of A/B testing.
Let me know your thoughts on this?
Discussion from Edwin Teo Kah Wei
Tips for designing a High Converting LANDING PAGE
I am sure many know the importance of a landing page in a funnel because the Landing page is essentially where users land on. So the purpose of the Landing page is to create a Long-Lasting First Impression in less than 10 seconds.
So since we already know the importance of a Landing Page. The question is, how can we create a high converting one??
These are just a few tips from the tip of the iceberg that everyone should be aware of.
A strong headline– The headline of the landing page plays a huge role as it is the attention grabber, and it is essentially the first “Voice” of the page. Make sure the headline HOOKS the reader.
Keep it mysterious/sneak peek — Give the user a quick sneak peek but don’t reveal too much so that this hooks them even more to complete scrolling of the page, which in turns lead them to click on the CTA button.
Credibility — Ensure to stamp yourself as the authority in the niche. Increase credibility makes the reader trust more, and TRUST sells. Thus, Credibility acts as a factor in decision making.
Give Assurance– Assurance gives the reader confidence about the services or product, which promises people what they will get from the product. Assurance addresses some of the objections.
Social Proof– Social proof will further Increase the trust of the reader. You can use video testimonies, text testimonies, etc., as social proof to show them that people are actually opting into what you are selling.
Provide Urgency/Scarcity– Urgency and scarcity prompt the reader to take actions as most people fear the Missing Out tendency. When the offer is limited, they tend to take action ASAP to enjoy that special offer.
I have created this landing page with the above in mind. So when you create those, please have these in mind as well.
Discussion from Alex Tucker
How to Write Stronger Headlines For Sales Pages, Squeeze Pages, and Ads
If you want to make money affiliate marketing or selling your own products, writing high-converting headlines will become important at some point. Here I’ll focus on headlines for sales pages, squeeze/landing pages, and ads. Email headlines are a bit of a different beast, but many of these tips will apply to them as well.
First things first, writing great headlines is one of the most important aspects of copywriting. Copywriting is words strung together with the intention of encouraging the reader to take action. If you’re an online marketer, most of what you write will be some form of a copy.
The primary purpose of a headline is to attract attention, create interest or curiosity or desire or some combination thereof, and make the reader want to learn more. If you’re familiar with copywriting, you might have noticed I pretty much just described the most well-known copywriting formula, AIDA, which stands for Attraction, Interest, Desire and Action.
Because the headline is so important, it often determines whether or not someone reads the rest of your article or your page or your ad. Because it’s so important, it can actually be beneficial to condense an entire copywriting framework into the headline.
Of course, if you have a headline that just attracts attention, then that’s OK. But if you have a headline that attracts attention and creates some interest, then that’s better. If you have a headline that attracts attention, creates interest or curiosity and makes me click on it or do something else like buy something, then you’ve just done your whole job with a single line of copy. That’s why I believe headlines are the most condensed form of copywriting because you really do need to cram as much effective language as you can into space.
How do you do that? Whether you’re writing a squeeze page or an ad, it makes sense to craft multiple headlines. Even if you just write them for yourself, even if you’re not sharing them with anyone else, you’ll be surprised at how often the first or second, or even third headline you write is not the best one. And even if your first headline IS the best one, the rest do good practice!
The best headline often won’t be your favourite, and it’s not going to be the most creative of the bunch. A lot of people recommend writing 20 headlines per piece. The headline will be the most read part, so it makes sense to spend some extra time there.
I’ll be back soon with part 2 of 3 of this piece!
Discussion from Bright Djedje
The 5 step formula to come up with high converting offers quickly
For copywriters and everybody else
You can structure an amazing copy that keeps spitting you cash every time the right eyeballs see it. Now let’s get into it.
1. BIG Idea.
2. Intriguing Lead.
3. One core emotion.
4. False close.
5. An irresistible offer.
If you get this wrong, it can affect your whole copy.
People don’t want to see/read yet another sales pitch; people are tired of clichés.
People are interested in NEW and BIG ideas, so position your copy exactly that way.
Now I’m sure you get this already. It’s a lead magnet, but one of your target readers cannot pass by.
Ebooks don’t work for this.
You should use something that is of value, like a free mini-course or a hardcover book.
One core emotion
You could try to use different emotions in your copy, but the idea here is to stick with one.
And use it throughout, subtly but effectively.
Fear, curiosity, anger….. it’s your choice.
This comes near the end of your letter.
False close is used when your reader is already sold on your idea and they’re expecting the sale.
And you do something different, yet another benefit or bonus your reader was not expecting.
An irresistible offer
An offer that is too good to pass by.
It would sound stupid not to take it.
And if you’ve successfully followed this, you can put up a copy that converts very easily.
I just posted only a few out of many thoughts on Creating a High Converting landing page or sales page. There many more, and anybody can figure out a converting funnel out of these discussions. The landing page building tools they are using are the same, and they all are looking for their potential customers. Again, I highly recommend you join the private group.