Building a Platform to Test Everything
Changing the retail world with MakerSights
MakerSights lets brands and makers get rapid, predictive insights into future product demand from customers. Retailers can test new product ideas, measure demand across similar products, and communicate directly with real customers to see what they’re interested in buying.
I’ve worked with the MakerSights team to design and develop their Angular web application, and prototype new concepts with their COO for the future of their product offerings.
Design a new platform for brands, to empower them to test products and to better tap into their existing user base.
I lead design efforts for their web platforms and marketing websites, and help advise them on how to implement design processes.
- creating a platform for a largely analog market, that being apparel and fashion brands/retailers
- making the platform easy enough for a high-level audience, while being tactical enough for the individual contributors who make things happen
- leveraging data to draw predictions on how products will perform, and communicating this in a way that’s meaningful and concise
- developing a platform that has a broad set of functionality, without being tailored to the individual needs of one/few customers.
Full case study to come soon.
Thanks to Matt, Mike, Nicole, and Amy for being awesome.