How the advertisement game is changing with self-service kiosks

Published in

KIBIS

4 min readJul 24, 2019

The transition into the digital age has shifted the attention of customers from traditional media forms to more modern mediums like social media, web-based outlets, and digital kiosks. This shift has led to vast changes in advertising mediums for organizations. The answer to the question: What grabs customer attention in the digital age, has changed over the years. Therefore, product and service providing companies need new and powerful alternatives such as self-service kiosks to adapt according to changing customer preferences.

Increasing Popularity of Self-service Kiosks

The rapid advancements in science and technology have impacted consumer behavior and made us reliant on them. The interactive digital kiosks provide customers with a unique, convenient and user-friendly experience. The self-service kiosks are completely changing the advertisement game by driving awareness, offering an interactive experience, and providing a seamless, user-friendly interface throughout the entire interaction. According to a study conducted by Arbitron, digital signs and advertisements on digital kiosks reach 70% of Americans which is far better than 43% reach on the Internet or 41% on Facebook. The study also reflected that 47% of surveyed subjects specifically recall seeing an ad while 82% recall that kiosk was displaying an ad.

How self-service kiosks are changing the advertisement game?

With the digital kiosk market projected to grow at a rate of 8.94% annually, retailers, advertisers, and businesses wish to change the advertising game for their organizations. Let us see how is it being done.

Motivating Customers to buy the product: Entrenched in the vast world of technology, customers are easily captivated by self-service kiosks with a digital screen. The self-service digital kiosk does so much more than just grab customers’ attention. These digital devices act as an effective tool for sharing information and driving consumer awareness on the path to purchase the advertised product. When it comes to engaging customers, digital kiosks perform much better than any other types of advertising (including online), thus motivating customers to purchase the product.

Interactive Digital Experience for Target Customers: The consumers of the digital age expect immediate gratification — including real-time answers to their queries. The self-service digital kiosks provide consumers access to various layers of information — extending far beyond what meets the eye upon first glance. The advent of LEDs has enabled advertisers to incorporate brilliant colors and motion into digital displays along with an interactive touch screen. Many kiosk models include VoIP and SMS Text Messaging capabilities — enabling consumers to call businesses directly from the kiosk screens to their personal cell phone to refer back in future.

Source: Advice4media

Cost-effective Advertisement: The digital kiosks have higher visibility amongst customers, making advertised product and services popular. Also, these self-service digital kiosks drive impulse buying by more than 19%. The digital and vibrant screen of a self-service kiosk motivate customers to take action, thus these devices receive a higher number of impressions making them affordable advertising medium.

User-friendly Interface & Efficient Advertising: The eye-catching display of the interactive digital kiosks also offers a user-friendly interface for the customers, along with simple menu options and navigation features. These self-service kiosks can accommodate consumers of all abilities, with the integration of capabilities like ADA compliance, Voice Over IP (VoIP), and Telecommunication Device for the Deaf (TDD). Apart from providing convenient usability to customers, digital kiosks allow businesses to update content quickly. The self-service kiosks let organizations simply log into the back-end of the kiosk and add, remove, or change content, all with the click of a few buttons.

Increased Sale and Revenue-Generating Advertising for Businesses: Many studies and surveys have shown that the introduction of self-service kiosk advertisement increases sales for businesses by up to 30%. These digital kiosks are keeping customers happy and satisfied thus increasing customer loyalty by fulfilling their unifying desire for convenience. The self-service technology is coming up in unexpected places, thus providing new opportunities to explore. Many organizations are using self-service kiosks in innovative ways as a revenue-generating platform. These businesses are providing other non-competing businesses or organizations in the area an advertising space on their digital kiosks.

Conclusion

With customers becoming increasingly technology-driven, self-service kiosks have emerged as an effective advertising platform. KIBIS self-service kiosks are leveraging the benefits of using kiosks as an advertisement medium. KIBIS, enables advertisers to purchase ad space on their LED fitted kiosks. Their advertising package includes: (a) Banner advertising in self-service kiosks; (b) SMS, text advertisements on receipts, printed after bill payment; © Video advertisements replayed on second monitors.

These digital kiosks are changing the advertising game by providing transformative and innovative ways to businesses and organizations promote themselves to consumers.