The growth in media has been crucial for the rise of the advertisement sector and the impact of advertisement on society has been enormous. The impact has been so widespread that it has become a necessity for producers to advertise their product or services in every possible way to reap profits.
There have been many positive impacts of ads from business growth for the advertising company to making citizens informed and aware by public service advertisements. But the advertisement market has been heavily criticized for being too extravagant and controlling consumer along with other things. In 2015, the entire planet spent close to 592.43 billion dollars on advertising. However, the big question is, can we minimize it?
Source: www.emarketer.com
Interactive digital kiosks have transformed our financial sector and have been a supporting actor in numerous jobs from booking our flight tickets to getting a weather forecast. Can we use these digital kiosks as an advertising platform? Will it be a cost-effective and unbiased platform? Let us look for answers to these questions.
Interactive Kiosks: A Revolution for customer engagement
Interactive digital Kiosks can be an excellent method of promotion and may replace human beings in the sales process. The user interactive kiosks bring many benefits like customer engagement and cost efficiency. These digital kiosks are operational 24*7 and operate for years with few or no human intervention. The kiosks are relatively small in size thus consume less office space and allow instantaneous access to the required information.
The digital kiosks are already a revolutionary technology in the financial sector and the world has already explored hundreds of ways to use kiosks. They are used as cash machines, ticket machines may also display the current city communication timetable, etc. The utilities don’t end here, interactive kiosks are used in the sales process as a modern solution allowing, for instance, shorter queues at store tills. Thus, these widespread tools offer an excellent and inexpensive platform for advertisement.
Source: Pinterest
Kiosks: Unorthodox Advertising Platform
When it comes to advertising, virtual kiosks are an interesting and modern solution to problems faced by small businesses. The smart kiosks of present times are a far cry from the slow, unresponsive touchscreen stands of old times. KIBIS kiosks are one such kiosk that provides lucrative advertisement option to businesses.
Interactive digital kiosk advertising platform for small businesses and local vendors — Small businesses and enterprises can benefit through the deployment of innovative hardware, software, products, and services, woven together by an integrated solution. These smart public kiosks can help them reach a wider audience at a marginal cost as compared to advertising on commercial platforms.
The other advantage of using customer engaging kiosk platform for advertisement can be the promotion of local produces and services. This would benefit the region economically and surf out small vendors from marginalization faced by big MNCs. The cost-effective self-service digital kiosks can help these local businesses and vendors target their potential customers at minimal investment.
Smart Kiosk advertisement as a value exchange — The digital kiosks can be used to create an ecosystem that inherently offers value to many and benefits the advertiser by attracting more potential consumers. Today, advertisements need to be provided after a customer has been given something. This is the basic guideline which has made online shopping mainstream. The online service portals provide customers with discounts and other promotional offers before they even see the ad.
A widespread network of kiosks for wider reach — Interactive and informative kiosks are present everywhere from shopping malls to banks. These self-service kiosks are an innovative method of communication with the customer, which influences the creation of a positive company image. These kiosks draw the attention of the largest group of potential customers as it is very difficult to pass an interactive kiosk which reacts not to touch but to human gestures.
Conclusion
It is clear that interactive digital kiosks help to create a media-rich experience that actually adds value to the customer experience. These advertising platforms benefit the businesses by meeting the consumers in the real world with a guarantee of no ad blocking.
Source: www.alibaba.com
The digital kiosks would organize a survey to identify the demographics, gender, and age of potential customers. It would also let them measure the mood of the targeted audience for split testing. KIBIS is an innovative kiosk supplier and operator which provides these services to businesses on their kiosks and adds to customer experience.
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