Ultimate show how workshop
helping you become default show choice for your listeners, while crushing the competition like nutcracker cracks nuts.
Working on radio day after day can make you lose your focus. You start focusing on you — what you do, how you do and usually office politics gets squeezed in there somewhere. However, the show is not about you. It is about listener.
That is why we developed new workshop that will help you develop your show with listener in focus.
There are three main questions we tackle in this workshop:
- Why would they listen to anything
- Why would they listen to you
- Why would they listen today
Each of these questions takes you deeper in the head, heart and gut of (potential) listener. And each question helps you think differently about actually the same thing.
Why would they listen to anything?
First we start with big big picture. Believe it or not, but radio is not the only thing that people can consume.
Now there are many choices, just to name some — terrestrial radio,Internet radio,podcasts, music services, on demand audio.
And this is just in passive listening mode. I can imagine in future catching up with new Daredevil episode in your Tesla while it drives on auto pilot.
Mobile in general is killing us.
Overall, we have too many players fighting for this one thing — consumer attention.
This part of session is about realizing all that and brainstorming main expectations of your audience in general and for certain day parts.
It is needed because while it might be obvious to you, it probably isn’t for producers or other people working on show.
After brainstorming the reasons for listening — we try to identify the reasons for those reasons and things we do to best match their expectations.
What is in your “portfolio” — that audience will want.
Why would they listen to you?
First part is all about them — here we start putting you in this equation.
How might you fit in their daily listening habit?
In sales there is USP — unique selling preposition. Something that makes you different /better for some and makes your offer unique on market.
Here we work on developing 3 things:
UPP — unique personality preposition
UCP — unique content preposition
UAP — unique attitude preposition
UPP is all about the team, and before all your lead personalities — what makes people on air pop up. What is the thing they do the best.
We talk about branding and develop potential features and benchmarks that highlight exceptional in you.
UCP is in leveraging the content you produce or that you could be producing. What specific content can make you differ from competition.
UAP is in how you sound. It leans on content and personality, but it is about the packaging. In “old” world it would be production and sound, but we see it as much more.
There is fine line here between doing things people know and feel good about, and trying new stuff.
Idea is to do program in the year we live in. That is how you are always current. If you just do stuff like it was done, you can really easy get out of touch with reality.
When something is new — it is risky because unknown is not liked at start — but when it is successful, you earn image.
While first part of the session was more in the clouds, this one is more practical, it is about dirt.
Why would they listen to you today?
This is the hard question.
And ultimately it is about having trust and attention.
Trust in you to deliver what listener wants to listen. But, also it means going beyond the “fact” part. You want listener emotionally involved in your show.
Ideally, what you want is people to have a feeling they they are missing something if they do miss the show.
It comes to compelling content that changes from day to day and giving listeners that feeling of being part of the show.
Here we look at how things we developed are executed. What can we add to benchmarks and features that will want people not to miss.
Attention is about them knowing you and what you do. You could be the best, but if they have no clue that you are perfect fit for their mornings or drive time commute, they will not tune in.
So in second part of this session we find ways to promote and market the show and content — both inside and outside of the show.
Interested?
