Introducing Kick
Meet Kick, self-driving bookkeeping for the modern business owner.
When a business owner first becomes profitable, they’re often surprised to find their number one expense isn’t contractors or ads — it’s taxes.
Yet staying on top of your taxes is excruciating. Every day, we see entrepreneurs waste time, overpay or face surprising IRS fines. The bad news is we only see audit risk increasing. The good news is advances in AI offer a completely different future.
While Adrian comes from a family of accountants, every company I’ve started has required I spin up yet another back office. This meant long days of handling receipts, categorization and tax deadlines that always put a halt to my momentum.
It made me question: what could entrepreneurs create if they never had to manage a back office? So after Teachable’s acquisition, I was in a unique position to go all in to solve a problem I’ve faced for decades. That’s why we’re building Kick.
Kick is on a mission to build the self-driving back office
Because when you’re running your own business, your time should be spent with customers, not on admin work. Knowing your back office is handled gives you the peace of mind to grow your own profitable, sustainable business.
Yet the path to build Kick only became clear when we discovered a new way to build software. While the 2010s were all about collaborative software to help you get work done, in this new wave the work is all done for you.
To achieve self-driving Kick is building with 3 product principles:
- Owner experience. Every distraction a business owner faces has an extreme opportunity cost. This means Kick’s user experience must be obsessively crafted, with unnecessary workflows eliminated whenever possible.
- Deep collaboration. Business owners rely on specialized products and services made to simplify their lives and businesses. Rather than seek to replace the products or advisors you work with, Kick focuses on partnerships and integration.
- True Freemium. When you start with Kick, you don’t have to worry about the cost. Kick is the only freemium solution to show exactly how much we save you every day.
It’s this approach that’s allowed Kick to save our users $10M since going live 18 months ago.
We’re now starting to accept additional users to our Early Access program. If you want to kick back knowing your books are handled, sign up here and follow us on X.
There’s still a long journey ahead, and we’d love for you to join us. We’ve assembled a team with deep machine learning and finance backgrounds and taken on world-class investors like OpenAI.
If you want to craft experiences that impact millions of entrepreneurs– we’re hiring across the board.
