What do you wish you had known before you ran your first project?
If you had to do it all over again, what would you do differently? What’s the number one thing everyone should do before launching? This week’s Campus Convo highlights creator Phil Sklar’s firsthand advice. From being persistent to strategically setting your funding goal, learn how you can prepare for Kickstarter success.
1.) Set a reasonable goal, but don’t shoot for the moon. One of our biggest mistakes was setting a very high goal. We didn’t want to disappoint and not be able to deliver our vision, but we should have set a lower, more attainable goal. Kickstarter is largely about momentum, and most people won’t jump on board until they see things moving.
2.) Don’t rush into launching! I had read the advice before launching, but thought we could launch and manage. Make sure all your ducks are in a row, you’re extremely organized and ready to go on the day you launch.
Make sure all your ducks are in a row, you’re extremely organized and ready to go on the day you launch.
3.) Be persistent EARLY! You will have people tell you they will back the project, but make sure you follow up with them very early on. You want the backers early so you get that critical momentum going. We had several high value backers that had been sitting on the sidelines until it was too late in the game. Get them on the field early, so they can also get others on board.
4.) Have a game plan for support. We have a very small, nimble team and a Kickstarter is VERY time consuming if you are working hard to reach the goal. Between social media, thanking backers, PR, etc. it would have been great to have people ready and able to help with some of these things in advance.
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