‘Accidental Publishers’ Markus Sebastian Braun and Josh O’Neill on Making Analog Books in the Age of e-Readers

The publisher of Niggli and the founder of Beehive Books never expected to get into publishing. Now, with four businesses and 11 Kickstarter campaigns between them, they reflect on what got them here.

Kickstarter
May 22 · 12 min read
Markus Sebastian Braun (left) and Josh O’Neill

Art from The Design Manual of Munich ‘72

Kickstarter: Markus, tell us a little bit about The Design Manual of Munich ʼ72. What prompted you to launch the project?

Josh, can you tell us about some of the recent Kickstarter campaigns Beehive Books have run?

Peter Pan artwork by Brecht Evens, from Beehive Books’ Illuminated Editions series

What was the very first Beehive Books project?

Artwork from Beehive Books’ The Temple of Silence: Forgotten Worlds of Herbert Crowley

It seems like both of you create books that bring work from the past to a contemporary audience. Would you say that’s an interest of yours?

Pages from The Design Manual of Munich ‘72

What about you, Josh? Would you say you have an interest in bringing classic works into circulation in a new way?

How has crowdfunding, as a tool, impacted the work that you do?

Munich 1972 poster designed by Otl Aicher

What was your work like 10 years ago? What’s changed since then?

Pages from The Design Manual of Munich ‘72

What do you think will change in the publishing landscape in the next 10 years?


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Stories about how independent creators bring their projects to life.