To Build a Brighter Future in Tech, Superflux Gives Tarot a Timely Update

Technology and late-stage capitalism have unleashed a maelstrom of societal challenges. This tarot deck, updated with symbols like The Hacker and The Drone, helps designers unlock new perspectives — and maybe new solutions.

Nov 5, 2018 · 3 min read

Jain and her team at Superflux have dealt with questions like this for a long time. The design agency produces projects that “navigate the entangled wilderness of our technology, politics, culture, and environment to imagine new ways of seeing, being, and acting,” for clients like Samsung, Sony, and Microsoft and exhibitions at institutions like MoMA, the National Museum of China, and the V&A in London.

And they’ve turned to an unlikely tool — a tarot deck reimagined for the 21st century — as a new way to engage with these thorny challenges. Like classic tarot decks, their Instant Archetypes cards aren’t meant to be some sort of magical, fortune-telling medium. They’re a set of images that can help us consider options, discuss meaning, and reflect on responsibilities. Traditional tarot enthusiasts interpret the world through the symbology of pentacles, queens, and chariots; the Instant Archetype deck offers concepts like innovation, drones, and hackers that are more familiar to 21st-century designers, technologists, researchers, and students — “anybody who is finding the present too complex right now.”

The Emperor is reimagined as The State, The Lovers as The Designer, The Chariot as The Drone

“We feel it’s time to reimagine these timeless tropes for the new normal. These are the symbols and icons that shape our technological, political, social worlds today.”

A tarot deck might be too mystical for many corporate consultants, but Superflux frequently takes unconventional, theatrical approaches. They partnered with Mozilla to make a series of sci-fi shorts about voice assistants that tell jokes and negotiate cable bills. They pitched a conceptual, AI-powered NGO to over 1,000 professionals at a major international development conference. They created a Vienna Biennale installation exploring how educational and cultural institutions can help build new and improved labor norms.

Jain hopes her work can help people engage with the decisions that, piece by piece, compose our collective future. “We [at Superflux] really see the future as unfolding right in front of us. We don’t arrive there; we build it from the actions and decisions we take today. In that sense, there is no future. There’s no reset button. We’ll live with the consequences of the decisions we make today.”

Collaborator Paul Graham Raven (left) helping a designer make tarot-inspired reflections on her work.

“Every day we ask ourselves why it’s so hard for people to embrace the idea that there are various futures,” says Jain. “The future is uncomfortable. It’s easier to believe that it will be just like the present and we can carry on, because that’s a comforting narrative. It’s hard to imagine a future in which we’re experiencing all the worst effects of climate change, for example, because it asks you to make scary decisions.”

“What we really do is design questions,” says Jain. “There are more questions than answers. We have a lot of doubt and existential questions, and we do these projects to come up with ways to address those questions. How can we find the right vocabulary, methods, time, space, and resources to do that in the rush of everyday life? How can we feel empowered to make better decisions, or more hopeful decisions? We think of this reimagined tarot deck as a toolkit for people to look at the world from different perspectives.”

Instant Archetypes is live through November 29, 2018.

Katheryn Thayer

Kickstarter Magazine

Stories about how independent creators bring their projects…

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store