Smart Money [Part 1 of 2]

The most powerful money people can get — if they earn it.

Getting institutional money — real investment from people with expectations — is part of the natural growth and evolution of your startup as a business. It’s also where the rubber meets the road. It’s evolve or die in the startup world, and even the success stories can be brutal. While the right investor will take your company to new heights, the wrong one can run it into the ground.

What startups need are venture capital firms that won’t just write a check. Your money should come from real business people who understand your industry top to bottom, and are willing to put in the sweat equity to make you successful.

We call that smart money.

“We are aggressive, analytical, and the most powerful money people can get if they earn it.”

— Cheryl Foil, Principal of Technology and Innovation at Kiddar Capital

At Kiddar Capital, all our investments are smart money. Other firms saturate their sectors with dozens of smaller checks, but we focus on smart investments in high-value capital plays ahead of the growth curve. Investing ahead of the curve is far more dangerous than following, but it can also yield tremendous results.

The deals we make are calculated risks. We sit down and run the numbers: best case scenarios, worst case scenarios, business plans. Due diligence on potential investments can take thousands of dollars’ worth of labor, and only a fraction of the startups we review are selected for investment. We rip the data apart and put it back together. Then we do it again.

“We seek out companies with big ideas and broad market appeal. Then we drill down our deal analytics to aim small, miss small.”

— Todd Hitt, Founder of Kiddar Capital

When we’ve selected a startup for investment, we add value beyond our capital. We identify weak points in your business and augment them through high-powered syndication with influential people and organizations. We also offer industry exposure through our extensive network.

We are one of the most exacting VC firms in the industry. We are aggressive, analytical, and the most powerful money people can get — if they earn it.