Tech Tuesday: Livestreaming
Must-reads from the desk of our Principal of Tech and Innovation, Cheryl Foil.
Lots of big companies are making changes in livestreaming. From something unique enough to have its own app, it’s become a common and mature form of cross-platform media.
1. Twitch Doesn’t Only Want to Play Games: Twitch’s growth remains strong this year despite Facebook’s encroaching efforts on core audiences like esports watchers.
“Twitch has given Amazon an important stake in the world of gaming, which is becoming increasingly appetizing to both tech giants and traditional media companies. But the retailer clearly has aspirations to grow Twitch into a livestreaming juggernaut in additional arenas.”
2. Instagram confirms that it’s working on live video: Live video is a natural next-step for Instagram. Ephemeral content is an excellent way to keep people checking back in your app more frequently. [The Verge]
“ ‘Live is really exciting for us. I think it can enhance what we’re doing,’ Systrom is quoted as saying.”
3. Periscope update brings three new ways to engage your audience: Periscope, meanwhile, is struggling to differentiate itself as livestreaming becomes baked into many other platforms. [The Next Web]
“Periscope today announced three entirely new ways to engage with your live audience — Superfans, groups, and logging in to Periscope.tv.”
4. Overwatch and other Blizzard games can now stream natively to Facebook: Back to my comment about instagram: livestreaming is great for Facebook because it raises engagement. Fear of missing out is powerful and a core part of Snapchat’s compellingness. [Polygon]
“Those who update their Blizzard client right now will find a new button in the upper right corner, shaped like a camera. Once users connect their Blizzard account to their Facebook profile, they’ll be able to stream live gameplay directly to the world’s largest social media network instantly.”
5. Welcome Home — The 2015 Retrospective: This is a great summary of Twitch’s strong performance in 2015. 2017 will be a critical year for them as others move further in towards livestreaming. Brands and monetization will be big themes. [Twitch]
“Thank you to the Twitch community for another amazing year. We played, we learned, we grew, and we even created — together. 2015 was the year we gathered IRL at the inaugural TwitchCon, esports continued its incredible rise, Twitch infrastructure reached new parts of the globe, and collectively we all watched more than 459,000 years-worth of video.”