Blockchain, Gaming and Fitness: Combining to Form a Powerful Trend

Let’s take a look at the impact the new move-to-earn genre is already beginning to have on the world

Just a few short years ago we would hear a conversation about cryptocurrency or blockchain, and could be almost certain the discussion was about recent trading experiences or a new token. Fast forward to today, and the quite unbelievable diversity in the space leaves you with a very slim chance of guessing the topic of that conversation! Blockchain technology is everywhere, spanning industries including financial services, art, healthcare, gaming, media and retail to name a few, with no doubt many more to come.

One area that has seen a particularly huge boom due to the integration of blockchain tech is gaming, with the advent of play-to-earn. The transition, although very much still ongoing, from pay-to-play to play-to-earn has seen a dramatic rise in earning opportunities which, with thanks in no small part to the global economic crisis witnessed in the last couple of years, has played a role in huge numbers of people in countries with lower economies — especially those heavily reliant on tourism — to gain access to otherwise unreachable income.

While we are in the very early stages of the adoption of blockchain gaming, it has begun, and with a 3.2 billion strong global gaming community in an industry valued in excess of $300 billion, the scope for growth is simply mind-boggling.

There is another industry that has been steadily increasing for some years now, and that is heath and fitness, with the global population becoming more aware of the benefits of exercise, healthy lifestyles and generally becoming more health conscious. According to McKinsey, there is roughly $1.5 trillion a year spent on consumer health and wellness products and services, and along side this, statista.com estimate the global fitness app market valuation currently stands at roughly $16.77 billion.

This points to one of two things — either healthy living is expensive, or a lot of people are spending in the industry! I’d be inclined to go with the latter. Admittedly, and unfortunately, healthier choices do come at a price, and the temptation of global fast food chains and streaming subscriptions services constantly in view can be a challenge to avoid, but given the figures above, clearly the world is taking note and undertaking the challenge!

The stark contrast between gaming and fitness couldn’t be greater, with each requiring polar opposites in terms of activity. There have of course, coinciding with the development in recent years of motion-sensor and movement-tracking console add-ons, been a number of fitness and exercise based games cropping up to begin the amalgamation of gaming and fitness. While this new trend was and is quite innovative, there is not much more incentive than you will find at the gym, or following workout routines from online streaming platforms. Enter stage left, blockchain.

The two huge industries mentioned above, when combined through blockchain technology, GPS tracking and dApps, bring us to the latest and definitely most popular current trend in the crypto space today; move-to-earn, or MoveFi. This new genre could very easily be the key we, the crypto collective, have been searching for to finally unlock the door and open the floodgates to mass-adoption. MoveFi offers the opportunity to be rewarded for your movement. To put it simply, you can essentially get paid to walk to work!

We have already seen the beginning of this new genre taking shape and being adopted at huge pace, with some MoveFi apps — Stepn, Walken and MoveZ gto name a few- out there gathering users at eye-watering speed. This is of course due to the fact there is now an extra incentive to exercise other than looking and feeling fit and healthy. This would also be the perfect time to offer huge gratitude to these early innovators of the space, for without them, there would be no Kikit! There is one other key driver though; MoveFi doesn’t require you to set aside time in the way a console, PC or mobile game does. It integrates into your daily life and incentives your movement while following your usual daily routine. It may even improve your daily routine, turning a movie into a jog, or a taxi ride to work into a walk!

Here at Kikit, not only have we embraced this new genre and the enormously positive impact it can have on the world, but we have fully dived into how we can evolve and develop MoveFi further. It may eventually becomes the over-arching genre of sub-categories such as SportFi, RunFi, even ClimbFi! Whether that be the case or just my imagination running wild, our plans here at Kikit centre around combining many of these sub-categories together in one place.

While our initial launch will be incentivised movement, we will very quickly be rolling out sport-specific in-app features and gameplay modes, along with corresponding NFT collections. This means there will be dedicated in-app features for enthusiasts of a number of different sports and activities, with the first game-mode launch plan being the most popular sport in the world — football.

There will be a number of features integrated for the more data and competition driven players, enabling you to track your performance metrics, compete in multiplayer challenges or build your own team to compete against others. Additionally, to negate the sometimes lonely world of exercise, we will bring you immersive social features that allow you to engage with other players, merge your real world with the digital world, and join new and existing communities.

The MoveFi revolution may have only just begun, but here at Kikit, evolution is already underway.

About Kikit

Kikit is the latest in move-to-earn, incentivising, capturing and rewarding real-world movement, encouraging users to live active and healthy lifestyles.

Bringing together a seamless combination of the latest fitness, gaming, social and tech trends to create the ultimate, immersive, move-to-earn gaming experience. Powered by Web3, using cutting-edge blockchain technology and Kikit’s token economy.

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