Kin App Sees 3630% DAU Increase In 7 Days, Following Kin Ads Integration and Redesign
PeerBet, the first Kin Ads integrated app shipped an update to their app design, specifically around the earning experiences of viewing Kin Ads Promoted Video, referring friends and creating bets.
Total PeerBet Android DAU User Growth
The new experience attracted a lot of users and dozens of YouTube videos were created talking about how to earn Kin in PeerBet. The resulting attention drove user acquisition, increasing Google Play Store organic ranking and resulting in an increase in App reviews.
Target GEO User Acquisition Growth
User growth was coming from Bangladesh and Vietnam specifically, however the increasing attention has also resulted in a 740% increase over the same period in other target geographies such as US, Canada, UK and Australia as seen bellow.
Sessions/DAU’s Trending UP
The average daily number of sessions per DAU is up from an average of ~4 sessions at the beginning of July to an average over ~6 sessions as users are consistently coming back to PeerBet to earn Kin and place bets.
Using Kin Ads To Drive App Growth
We are following PeerBet’s success closely and hope to help other Kin Apps grow through the Kin Ad Network. This is a very exciting time as it means smaller apps can accelerate user acquisition through Kin Ads Promoted Video.
Kin Is Real Money
This network effect works because users are compensated for their attention with real money, Kin. It is valuable, has a price and a market, this attracts users who want to earn it and are willing to trade their attention for Kin.
As a result of the increased download rate and additional reviews, PeerBet’s Google Playstore ranking has increased, brining along new users into PeerBet and The Kin Ecosystem.
Integrate Kin Ads: marketing@kinads.org
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Check us out at — Kinads.org
